Why story-telling is so important in business

If you’re a business owner, the power of storytelling – about your customers, your successes, your passions – is vital. In this video with Suzi Dafnis, community director of the Australian Business women’s Network, I chat to Suzi about the Dell Women’s Entrepreneur Network in Rio de Janeiro and how business owners should never under-estimate the power of story.

You can view Suzi’s original post here.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is co-founder of SocialCallout.com and is an investor and mentor to startups and businesses in Australia.