Monthly Archives: November 2011
This week, I went to lunch with Ray Martin. Okay, I'll confess. It wasn't just me and Ray have an intimate tete-a-tete. There were about 150 other women in the room too. I was at a lunch organised by Network Central, sitting with my friend Jen Dalitz from Sphinxx. Ray is promoting his latest book Ray Martin's Favourites: The Stories behind the Legends and he
You’d be hard pressed to find a business that wouldn’t benefit from publicity. But how do you get coverage in major newspapers, magazines or websites? The trick to generating publicity is simple – know what the media wants, and then give it to them. And while this sounds overly simplistic, it’s worth knowing that most publications, websites and blogs that syndicate, (i.e publish other people’s content), will welcome well written, topical articles that make it easy to write a story. The
I love podcasts. In fact, you're more likely to find podcasts filling up on my iPod instead of music. I listen to them when I'm travelling, doing the laundry, taking the dogs for a walk and so on. For me, it's not just background "noise", I learn a lot from podcasts and have discovered new ideas, tools and businesses that I've then used in my business.
Think about it. If you're hosting your own podcast, you have a captive audience for anything between 15 to 60
Everyone is increasingly living their lives on a mobile basis, and business owners, more than most, have embraced this trend, running much of their business ‘on the run’. There is a plethora of applications that purport to aid you in this new mobile way of doing business, but which ones are truly effective and will make a difference to your working life?
Which apps are worthy of your time? The test of any app for a business owner must surely be whether it’s easy
It’s never easy when you’re the bearer of bad news. However, this can be an inevitable part of business. You might need to tell a customer that the widget they’ve been waiting for has been discontinued. You may want to inform them they will not be getting the refund they are demanding. You could be responding to a complaint, where you know your customer won’t be happy with what you have to say. Or you may need to inform a potential job applicant that they didn’t get the
Paull Young - Director of digital at charity: water
Earlier this year when I was in New York, I visited former Sydney-sider Paull Young at the offices of charity: water.
I first "met" Paull on Twitter back in 2008. He had moved to New York to take up a position as a social media consultant at digital agency Converseon.
Then he had a birthday. Birthdays are usually all about you. However, charity: water provided a vehicle to have a birthday with a
Yours truly with the amazing Marina Go, publisher extraordinaire. Marina also presents our course Magazine and Newspaper Writing at the Sydney Writers' Centre.
Inspired by: Deborra-lee's Furness's speech at yesterday's Business Chicks breakfast in Sydney in a buzzing room full of 1400 people. Some of you may know that I'm the editor of Latte
The startup community can be exciting and dynamic - yet it can also be filled with disappointment and frustration. I'm often inspired by the energy of entrepreneurs in the startup community. But I sometimes shake my head at those who believe they are the Next Big Thing ... when they have no evidence they will even get customers.
I was particularly disappointed in the behaviour of a startup I contacted earlier this year. Regular readers will know that I went to South By