Case studies. They may not sound like the most exciting stories in the world. But they can be among the most powerful. I’m talking about the case studies that you use in your business to help educate customers, engage prospects and get people over the line.
These case studies may come in the form of a customer success story profiled on your website, or simply an anecdote you tell people who visit your store about how you helped another customer find a solution to their problem. A