-
-
In the Sydney Writers' Centre podcast series, I interview authors so you can find out why they write and what keeps their creative juices flowing. Our podcast is available on our website or via iTunes.
-
Recent Posts
- How to build your personal brand through networking
- Let’s Talk Business: How your customer data can drive new business
- 3 business books that changed my life: Bernadette Jiwa, winner of the Business category in the Best Australian Blogs competition 2012
- I’m speaking at the Problogger Event – see you there!
- My life in a minute: 11 May 2012
The Power of Words
Words can have a powerful effect. Use them well.
Why story-telling is so important in business.
My discussion with Suzi Dafnis at the Dell Rio event, 2011
Archives
Topics
The power of case studies
28 February 2012
Case studies. They may not sound like the most exciting stories in the world. But they can be among the most powerful. [...]
Why email still trumps social media
24 February 2012
Scott Stratten, best-selling author of “Unmarketing: Stop Marketing. Start Engaging” makes it clear. It’s time to stop marketing and start engaging with your customers. [...]
My life in a minute – 22 February 2012
22 February 2012
My life in a minute: meeting the most fascinating people – Dannii Minogue, Tony Hsieh (Zappos) and Scott Stratten (“Unmarketing”). Oh and a road trip to Melbourne. So, yes, BUSY. But loving it all. [...]
BNET video “The Venture”: Daily Deals
20 February 2012
Buying sites like Groupon and Cudo have revolutionised the way many businesses market themselves to potential customers. But are they as effective as they claim and will they benefit your business in the long term? [...]
The celebrity CEO: Zappos’s Tony Hsieh
17 February 2012
There aren’t too many celebrity CEOs in the world. But without a doubt, Tony Hsieh is one of them. [...]
Business life: Meow. Woof. Waaah! And other telltale signs you’re working from home
17 February 2012
More and more people are working from home especially as technology and flexible work arrangements allowed them to do so with ease. But that shouldn’t mean you cease to act like a professional business owner. [...]
Customer-focused writing (and why you should use it)
15 February 2012
Customers should always be front and centre in everything you do as a business owner. But never more so than when you are communicating with them. [...]
Podcast: Travel writer Brian Thacker
14 February 2012
Brian Thacker has travelled the globe on numerous occasions, happily embarking on adventures aplenty and writing about them. In this entertaining podcast, he talks about his latest book, “Tell Them to Get Lost”, why he loves life on the road, and especially writing about it. [...]
Wake-up call for female entrepreneurs
10 February 2012
Author and entrepreneur Kim Kiyosaki is calling on women to dream big when it comes to wealth and business. [...]
Are you resting on your laurels?
8 February 2012
The small business owner’s creed should be: don’t just sit there, keep doing something! Why going the extra mile can make a world of difference to any business. [...]

