The power of case studies

28 February 2012
Power of case studies SLIDER

Case studies. They may not sound like the most exciting stories in the world. But they can be among the most powerful. [...]

Why email still trumps social media

24 February 2012
Email trumps social media SLIDER

Scott Stratten, best-selling author of “Unmarketing: Stop Marketing. Start Engaging” makes it clear. It’s time to stop marketing and start engaging with your customers. [...]

My life in a minute – 22 February 2012

22 February 2012
Dannii Minogue and Valerie Khoo

My life in a minute: meeting the most fascinating people – Dannii Minogue, Tony Hsieh (Zappos) and Scott Stratten (“Unmarketing”). Oh and a road trip to Melbourne. So, yes, BUSY. But loving it all. [...]

BNET video “The Venture”: Daily Deals

20 February 2012
Daily deals feature

Buying sites like Groupon and Cudo have revolutionised the way many businesses market themselves to potential customers. But are they as effective as they claim and will they benefit your business in the long term? [...]

The celebrity CEO: Zappos’s Tony Hsieh

17 February 2012
Tony Hsieh - Celebrity CEO SLIDER

There aren’t too many celebrity CEOs in the world. But without a doubt, Tony Hsieh is one of them. [...]

Business life: Meow. Woof. Waaah! And other telltale signs you’re working from home

17 February 2012
Business Life - 17 Feb 2012 SLIDER

More and more people are working from home especially as technology and flexible work arrangements allowed them to do so with ease. But that shouldn’t mean you cease to act like a professional business owner. [...]

Customer-focused writing (and why you should use it)

15 February 2012
customer focused writing SLIDER

Customers should always be front and centre in everything you do as a business owner. But never more so than when you are communicating with them. [...]

Podcast: Travel writer Brian Thacker

14 February 2012
Brian Thacker feature image

Brian Thacker has travelled the globe on numerous occasions, happily embarking on adventures aplenty and writing about them. In this entertaining podcast, he talks about his latest book, “Tell Them to Get Lost”, why he loves life on the road, and especially writing about it. [...]

Wake-up call for female entrepreneurs

10 February 2012
Wake up call to women entrepreneurs SLIDER

Author and entrepreneur Kim Kiyosaki is calling on women to dream big when it comes to wealth and business. [...]

Are you resting on your laurels?

8 February 2012
Are you resting on your laurels SLIDER

The small business owner’s creed should be: don’t just sit there, keep doing something! Why going the extra mile can make a world of difference to any business. [...]