Trade Fairs can be very useful for your business as long as you take the time to work out what you're selling, and who you're selling to.
While these might seem like self-evident points, many exhibitors turn up at these events with visually unappealing booths, poor promotional materials, and no clear sense of what they hope to achieve from it.
It isn't enough to simply gather a long list of names and email addresses, if these people are not potential customers. It is always worth your while to find out from the convenor who they are targeting as attendees so you have an idea of whether they fit your target market or not.
Assuming the trade fair will be swarming … Read the rest