Announcing: My new business …

Social callout announcement POST

It’s been months in the making but I’m thrilled to announce that I’m involved in a new venture, Social Callout.

As an entrepreneur, it’s easy to be distracted by Bright Shiny Objects. So I don’t throw my weight behind anything lightly. But this is a business I’m very passionate about – and it provides a service that is much needed.

What is Social Callout?
Although you can visit the site here for a comprehensive explanation, in summary Social Callout is where brands and businesses can post targeted callouts to engage with bloggers and social media influencers. If bloggers/social media influencers find the callout appealing, they connect directly with the brand.

Who would use Social Callout?
If you have a reach via Twitter, Facebook, blog, e-Magazine or other social media platforms that businesses/brands might want to tap in to, you may be interested in receiving opportunities from Social Callout.

For example, if you’re a mummy blogger you’ll receive callouts only from businesses in categories you’re specifically interested in. If you’re a tech/gadget blogger, you’ll only receive callouts that are relevant to your community and interests (you select which categories you’d like to receive callouts from).

This may include:
* Advertising on your blog
* Sponsored posts
* Brand ambassador opportunities
* Review products and give-aways
* Bloggers events/trips
* Tweetups
* Other creative ways for brands and bloggers to work together.
The list is endless.

What Social Callout is NOT:
* We are not Nuffnang – we don’t sell ads on your behalf.
* We are not a talent management agency representing specific bloggers.
The blogosphere is growing so rapidly, I believe there is space for everyone to work together.

We are like “”, but instead of connecting employers and employees, we are connecting businesses with bloggers and social media influencers.

Social callout logo

Why did I become involved?
Not only do I see this world exploding at a rate of knots over the next few years, I can already see that some bloggers are becoming the equivalent of online publishers – ones with reach, influence and a defined audience.

This is much like the way magazines have defined readerships – with clear demographics, often delineated by age, gender, income level, interests and so on.

This is a valuable channel for brands and there is not doubt that there’s going to be an increase in the number of brands and businesses who want to work with bloggers in the future.

I see Social Callout as a way to connect those brands and bloggers.

This isn’t for everyone
Social Callout is only ideal for bloggers/social media influencers who want to connect with brands and businesses. If you don’t want to take ads, sponsored posts, giveaways and the like – and want to stick to the true essence of blogging as an online journal – that’s great. I’m absolutely passionate about the idea that there’s room in the blogosphere for all types of bloggers. That’s what makes it such a wonderful, diverse and entertainment space!

What’s my role and who else is involved?
I’m an investor, adviser and co-founder in Social Callout. It’s the brainchild of Katrina Allen and Michelle Palmer.

I’ve known Katrina – a successful serial entrepreneur – since the late nineties and have ALWAYS admired her entrepreneurial drive. So when she spoke to me about Social Callout, I knew it would be the right fit. Combined with my passion for blogging and social media, I knew I could add value to an already winning concept.

Katrina Allen

Katrina Allen


Michelle is a pioneer in the online space, having started and in 1999 (since sold).

Michelle Palmer MEDIUM

Michelle Palmer


I’ve received a number of emails and calls over the last couple of days about this new venture, so I thought I’d outline my involvement here.

What about the Sydney Writers’ Centre?
The Sydney Writers’ Centre is my baby. I adore everything about it – the courses we run, the amazing community and our incredible teachers. Now in our seventh year, we are going from strength to strength. I’m blessed to have an wonderfully capable team helping me grow the Centre. It’s still front and centre in my life. But, like many female entrepreneurs (especially the amazing ones I met recently at the Dell Women’s Entrepreneur Network Event in India), I can sometimes suffer from Superwoman Syndrome – or should that be called Superwoman Delusion?

However, with the right team behind you, the possibilities are endless. Given my passion for both these two businesses, I’m looking forward to an exciting and inspiring ride. I hope you come along with me on the journey.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.
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  • Lara Solomon

    WOOOHOOO, love the idea, congrats xxx

    • valeriekhoo

      Thanks Lara. It’s a lot of work – but lots of fun so far :)

  • JohannaBD

    This sounds fantastic Valerie! Congratulations

    • valeriekhoo

      Thanks Jo. I just love the blogging community so it made a lot of sense to me!

  • Miriam

    Great concept, Valerie. Good luck and I’ll definitely check it out!

    • valeriekhoo

      I hope you like it Miriam!

  • Annalie Killian

    Your ears must have been burning….just this week I wrote a note to self to make an appointment with you for a callout to you and your Sydney Writing School students to invite you to play as soon as I am back from a week in the snow. Will send invite!

    • valeriekhoo

      Thanks Annalie. Hope you have fun at the snow!

  • Ambra Sancin

    What a great idea – connecting like-minded social mediaists! Good luck Valerie.

    • valeriekhoo

      Thanks Ambra. We’ve had soooo many signups in the last few days it’s been great. Thanks for your good wishes :)

  • Caatherine

    What a fantastic concept – congratulations Valerie!

    • valeriekhoo

      Thanks so much. I love concept so am looking forward to seeing how it develops!

  • Michael Searles

    Like it. Good luck . . .

    • valeriekhoo

      Thanks Michael. Sooooo much to do!

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