India: Business opportunities, technology … and martinis


India business opportunities, technology and martinis POST

I have just returned from the Dell Women’s Entrepreneur Network Event in New Delhi, India, where along with many other female entrepreneurs from around the world, I was privileged to hear about the great changes taking place in this populous country. As I participated in various sessions at this dynamic event, I was reminded that though India may be half a world away from Australia, it still has many valuable lessons for Australian entrepreneurs.

That inspired this week’s Enterprise post.

When you get 149 women into a room, the chatter is inevitable. When they are all successful female entrepreneurs, the energy is palpable. Relationships are created, friendships are forged and deals are done.

I’m talking about the Dell Women’s Entrepreneur Network Event (DWEN), held earlier this week (17 – 19 June) in New Delhi, India. There are 15 female entrepreneurs from Australia and delegates come from 11 countries.

The two-day event has been a heady mix of intensive networking, discussions, collaboration and – when women are involved – you can bet there is a bit shopping thrown in there as well.

A number of themes have emerged from the event for me.

1. There’s gold in them there hills
Dell’s decision to hold the event in India undoubtedly reflects the view that there are huge opportunities in this emerging economy. The country’s population of over 1 billion speaks for itself. Even a tiny slice of that pie would be a major win for any business. It’s these opportunities that have enticed Monash University graduate Shoba Purushothaman to move to India. Originally hailing from Malaysia, Purushothaman has spent most of her career in the US and UK, most recently co-founding The New Market, a digital news platform in New York City.

Last year, she founded Training Ventures in India, to capture opportunities presented by the skills gap in the country. Speaking on a panel about “Doing business in India” at the event, Purushothaman said: “There is a general lack of sophistication in the market – and that is an opportunity. Just do what you say you are going to do, and sell what you say you’re going to be selling – and you will do well.”

You can read the full Enterprise article here.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.