It can be comfortable to hide behind your computer and do all your networking online. In fact, according to a recent survey, that’s exactly what Australian business owners are doing.
But my advice is to buck the trend and get in front of people in real life. It’s all about finding the least crowded channel. This inspired this weeks Enterprise post.
It’s official. The numbers speak for themselves. There’s one thing you can do to stay ahead of the the competition. And it’s an activity that’s as old as time. Well, almost. I’m talking about networking.
It seems that there is no better time for you take advantage of the benefits from networking. Why? Because real life networking has now become the least crowded channel to make an impression on people.
While people throw themselves headfirst into social networking, it seems that business owners are eschewing real life networking opportunities. I’ve certainly seen numbers dwindle at networking events. And it’s a trend that’s been confirmed by the 2012 Flying Solo Understanding Micro Business Survey.
You can read the full Enterprise article here.
