The one thing you can do to stay ahead of the pack

The one thing you can do to stay ahead of the pack POST


It can be comfortable to hide behind your computer and do all your networking online. In fact, according to a recent survey, that’s exactly what Australian business owners are doing.

But my advice is to buck the trend and get in front of people in real life. It’s all about finding the least crowded channel. This inspired this weeks Enterprise post.

It’s official. The numbers speak for themselves. There’s one thing you can do to stay ahead of the the competition. And it’s an activity that’s as old as time. Well, almost. I’m talking about networking.

It seems that there is no better time for you take advantage of the benefits from networking. Why? Because real life networking has now become the least crowded channel to make an impression on people.

While people throw themselves headfirst into social networking, it seems that business owners are eschewing real life networking opportunities. I’ve certainly seen numbers dwindle at networking events. And it’s a trend that’s been confirmed by the 2012 Flying Solo Understanding Micro Business Survey.

You can read the full Enterprise article here.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.
  • Helen Crozier

    Couldn’t agree more Valerie. From my experience stronger relationships be they business or social are developed when there is regular face to face contact. I’ve been analyzing much literature on this topic so don’t get me started. :-)

    • Valerie Khoo

      Helen: I love social media (love it!) but am amazed at the number of people who think they can hide behind a computer 100% of the time and who never go to networking events IRL!

  • Philip Shaw

    I don’t think it’s because it’s the least crowded channel. I think it’s because ‘real life networking’ is, by a factor of a squillion, the best way to ‘interface with a human’.

    • Valerie Khoo

      Love that. “Interface with a human”!