The real digital divide: are you at risk?

The real digital divide Enterprise POST

 

Since I’ve been busy launching my new business www.SocialCallout.com, I’ve also been reflecting on how much the business environment has changed since I started my other business, the Sydney Writers’ Centre, seven years ago. It’s an entirely different ballgame. Technology has changed the playing field and it means you need a paradigm shift in the way you think about how your business should work.

That inspired this week’s Enterprise post on “The real digital divide: are you at risk?”

Seven years is a long time in today’s fast-paced world.

It was seven years ago that I started my business. Back then, there was no Twitter, no Facebook and some people had never even heard of a blog. Hardly anyone had heard of “software as a service” and the concept of running your business from your laptop, regardless of what country you were in, was still a freakish concept.

What a difference a mere seven years can make. These days, I think nothing of travelling away from my business, can’t imagine life without my team accessing files in the cloud and use “software as a service” for everything from my customer relationship management system to my accounting program.

While I have a personal passion for technology, I know that not everyone shares my fascination (okay, obsession) with finding new ways in which technology can streamline operations, expand my reach online and scale my business.

I can see that this digital divide is only getting bigger. No, that’s an understatement. It’s not merely a divide any more. It’s fast becoming a chasm so deep and wide that it will take superhuman strength – or something close to a miracle – for business owners to cross it if they don’t want to be left behind.

You can read the rest of the post here.

 

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.