Since I’ve been busy launching my new business www.SocialCallout.com, I’ve also been reflecting on how much the business environment has changed since I started my other business, the Sydney Writers’ Centre, seven years ago. It’s an entirely different ballgame. Technology has changed the playing field and it means you need a paradigm shift in the way you think about how your business should work.
That inspired this week’s Enterprise post on “The real digital divide: are you at risk?”
Seven years is a long time in today’s fast-paced world.
It was seven years ago that I started my business. Back then, there was no Twitter, no Facebook and some people had never even heard of a blog. Hardly anyone had heard of “software as a service” and the concept of running your business from your laptop, regardless of what country you were in, was still a freakish concept.
What a difference a mere seven years can make. These days, I think nothing of travelling away from my business, can’t imagine life without my team accessing files in the cloud and use “software as a service” for everything from my customer relationship management system to my accounting program.
While I have a personal passion for technology, I know that not everyone shares my fascination (okay, obsession) with finding new ways in which technology can streamline operations, expand my reach online and scale my business.
I can see that this digital divide is only getting bigger. No, that’s an understatement. It’s not merely a divide any more. It’s fast becoming a chasm so deep and wide that it will take superhuman strength – or something close to a miracle – for business owners to cross it if they don’t want to be left behind.
You can read the rest of the post here.
Posted on 5 July 2012