A newbie’s guide to start-ups

A newbie's guide to start-ups POST


As someone who has started a number of businesses including the Sydney Writers’ Centre, and my latest venture, Social Callout, I am well aware of how demanding a startup business can be.

Unless you are extremely well connected at the start, it can be tough finding out everything you need to know to make your new business a success. Enter General Assembly Australia and its regional director Riley Batchelor who aim to educate would-be entrepreneurs on how to give their venture every chance of success.

This innovative undertaking inspired this week’s Enterprise post.

It’s sexy. It’s seductive. And it could make you a billion dollars. I’m talking about the world of tech start-ups. Let’s face it. Ever since Facebook’s Mark Zuckerberg proved that you can become a billionaire (and be the subject of an Oscar-winning movie) by wearing sandals and a hoodie, the tech start-up world has evolved from being the domain of geeks to a space where every entrepreneur wants a piece of the action.

OK, I’ll admit, there were several sweeping generalisations in that last paragraph. But the reality is that the start-up space is hot. While the start-up space may seem sexy to some, the reality is that it’s also full of long hours, high stress, and a lot of money at stake. Kind of like high-stakes poker. Except you’re not just playing on your own, you often have a whole team behind you who rise and fall depending on your start-up’s success.

Thinking of taking the plunge?
Whether you’re a recent university student or a midlife corporate type who is being seduced by the lure of start-up life, the key to remember is that life isn’t like the movies. You don’t just feed a bunch of people beer and pizza to write some code then screw your business partner out of the deal, then brace yourself for a lawsuit and end up the world’s youngest billionaire.

So how DOES it work?

Riley Batchelor, 33, is a serial start-up entrepreneur who has recognised the need for “start-up education” in Australia. As regional director for Australia of General Assembly, he’s passionate about demystifying the world of start-ups through courses. Batchelor describes General Assembly as “an education company committed to teaching students different skills that are relevant to technology businesses in three different areas: tech, design and entrepreneurship.”

You can read the rest of the post here.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.