One man’s light bulb moment

One mans light bulb moment POST


Three weeks ago I was sitting in a cafe in Richmond, Melbourne chatting to Andrew Birt, founder of startup accelerator AngelCube. Joining us was his colleague Phil Bosua, who showed me images of a new Wifi-enabled light bulb the pair wanted to take to market. It’s an energy-efficient light bulb that can be controlled from your smartphone.

I’m a sucker for gadgets and when Andrew explained that I would be able to change the colours, set the timer, program it to specific mood settings and control lights in different rooms in the house (like the Sonos app on my phone), I was sold. One day, I’d be able to control these lights through the internet while I’m on the other side of the world (like the Foxtel app on my iPad). I was coveting a product that didn’t yet exist. It seems I’m not the only one.

On Monday this week, Andrew and Phil launched their project in order to raise funds to create their fantastical light bulb through crowd-funding site Kickstarter. 

They hoped to raise $100,000 in 60 days. Now, four days later, they’ve already raised well over $1 million at the time this post is being published. And the money just keeps coming in. That inspired this week’s Enterprise post.

You can read the full Enterprise post here.

You can also watch the video about what the light bulb can do.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.