Meet The Shrink for Entrepreneurs

Peter Shallard POST

Image source: Jeff and Maria Sarris (


Being an entrepreneur can be extraordinarily rewarding. It can also drive you crazy. The journey is fraught with highs, lows, successes and disappointments. And one thing is for sure, you learn a lot about yourself – what you’re capable of, how you view the world, and how you deal with everything from stress to opportunity – along the way.

But few of us stop to think about the psychology of entrepreneurship. It’s the idea that while your skills and connections might be important in growing your business, ultimately the only thing that may be holding you back … is you. Or rather, your mind.

That’s where Peter Shallard comes in. He’s known as The Shrink for Entrepreneurs. Although Peter and I first met in Sydney, he’s now based in New York, working with business owners around the world. You’ll find out more about his take on success in my book Power Stories, where we talk about the kinds of stories you need to tell yourself … in order to change your life.

In the meantime, Peter just released a new video here. And I like it so much I wanted to share it with you. Enjoy.



About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.
  • bachelormum

    Thanks Val – sounds very interesting. I can really get that the stories we tell our minds affect how we operate. Congrats on yr new book.

    • valeriekhoo

      Thanks Gorgeous Kim. And I just checked out the vacuuming pic. Totally grown up!

  • bachelormum

    PS Val if you’d like a laugh check out my latest post – my little girl is all grown up!