What it REALLY takes to turn an idea into reality


It takes guts, determination – and a fair bit of cash – to turn some dreams into reality. Especially if you’re creating a brand new product that needs to be manufactured. That’s exactly what entrepreneur Alon Tamir did when he came up with the idea of a wall-mounted iPad cover a couple of years ago. That first idea spawned a slew of other innovative products and inspired this week’s Enterprise post.

Many people think they’ll strike it rich if they can just come up with the right idea. The truth is that there’s no shortage of great ideas in the world. But very few people will do what it takes to turn that idea into reality.

Entrepreneur Alon Tamir reveals that it takes inspiration, money, hard work – and an appetite for risk – to transform a lightbulb moment into a viable business.

He currently makes iPad and iPhone accessories under the Wallee brand; drum sticks and guitar picks for the iPad called Pix & Stix; and is about to launch a child-friendly iPad case called Clumsy.

These are now all produced from Studio Proper, a design studio founded by Tamir, 31, and based in Prahran in Melbourne. This journey into design and manufacturing began while Tamir was working at his family’s party supplies business. That was in 2010 when the first iPad was released.

You can read the rest of the article here.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.