Anatomy of an app


My friend Janet is creating a shopping app. My other friend John is creating a drinking app. Everywhere I go, someone is creating an app. I feel like the odd one out.

But can you actually make money from apps? I chat to George Argy, who has decided to turn app-making into his business, in this week’s Enterprise post.

George Argy always wanted to play games. As a child, he played Doom, graduating to Grand Theft Auto as an adult. Now, this former management consultant has thrown in corporate life to create his own dream job … as a creator of games.

Argy, 39, landed his ideal role by founding his own business, which creates games for Apple and Android devices. His first game, Animals Ahoy, was released in September.

While it may seem that Argy is living out a childhood fantasy, he’s doing so within a burgeoning app market that’s only set to grow. According to research specialists Gartner, worldwide mobile app store downloads will surpass 45.6 billion in 2012, a number it estimates will reach 309.6 billion in 2016.

Pursuing a passion
Nevertheless, it’s a bold move for Argy, who has agreed with his family that he will give himself a year to make a go of his business. In the meantime, he’s living off savings accumulated during his corporate career. With a wife and two kids – a five-year-old daughter and 16-month-old son – Argy is aware that it’s a risk. But he also loves the fact he’s finally following his passion.

You can read the rest of the article here.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.