Naked ambition: baring all for small business

Work in the Nude Day POST


When my friend Robert Gerrish told me that he was going to work in the nude as a celebration of the freedom he has thanks to his life as a solopreneur, I thought … “Good Lord. Robert’s gone nuts.” Well, it turns out he won’t be the only one in the nuddy. Many other members of the Flying Solo community have also pledged to follow suit in their respective birthday suits. “Work in the Nude Day” inspired this week’s Enterprise post.

Today is officially Work in the Nude Day 2012 in Australia. Admittedly, this isn’t an international day initiated by the likes of the United Nations or the International Entrepreneurs Association. Instead, it’s a decree from the national micro-business community Flying Solo. This is a tongue-in-cheek nod to the freedom and flexibility of working from home, or at least outside the confines of a corporate cubicle.

Robert Gerrish founded Flying Solo in 2005. According to the organisation’s research report Understanding micro business 2012-2013, one of the main reasons people start their own business is because of the flexibility of working from home. According to Gerrish, solo and micro businesses account for more than 90 per cent of Australian small businesses, with more than 70 per cent working from a home base.

Indeed, “working from home” has lost much of the stigma it once carried. For some people, having a home office once implied that you couldn’t afford a separate office, you didn’t really take your business seriously, or you didn’t have a professional approach to business.

You can read the rest of the article here.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.