The four biggest challenges in business

Four biggest challenges POST

 

This year has been one of highs, lows, challenges and triumphs. I’ve spoken to A LOT of business owners throughout the year and have heard stories ranging from heartbreak to victory. While some aspects of business never change, the world is evolving at a fast pace. That includes customer expectations, technology and so on. That inspired this week’s Enterprise post.

It’s that time of year again – the silly season. The time when everything cranks up because every man and their respective dogs need to have all their projects “done before Christmas”. Where your team is tired, hanging for the holidays and your customers freely tell you they’re not going to purchase right now because they’re waiting until your products go on sale in the new year.

‘Tis the season when you close your doors on Christmas Eve, brave the crowds for some last minute gift shopping, and head home to eat too much ham and turkey. Then you collapse for a short break and attempt to catch up on some much-needed sleep. You swear that you’re not going to work so hard next year and decide to use the break to get on top of your ever-growing “to do” list. And you commit to never letting your cash flow get to a state where you’re forced to cut your salary to the point where you are the lowest paid person in the business.

Sound familiar? Every year, I have the same conversations with small business owners. And I expect that these themes are still going to be prevalent this year. While many businesses have thrived in 2012, I’ve also been speaking to many business owners who have found the year nothing short of challenging.

What have been the biggest challenges I’ve seen this year and how can you overcome them?

You can read the rest of the article here.

About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is a keynote speaker, small business commentator, and investor and mentor to startups and businesses in Australia.