Heidi Holmes, who owns and manages adage.com.au, a job site that is specifically targeted at workers over 45, firmly believes you need to have a passion for what you do in life.
This came through loud and clear when I profiled this talented entrepreneur recently for my Fairfax-based Enterprise blog, and is definitely reflected in the great books she has chosen for the continuing series, “3 business books that changed my life”.
The Fountainhead by Ayn Rand
I first read this book when I was 18.
I was probably a little naïve (or maybe just distracted) at the time to fully appreciate it so I read it again 10 years later. With a little more maturity behind me, I found The Fountainhead a truly inspirational read. The book promotes the power of the individual and says that diverting from the status quo inspires creativity, productivity and innovation. Popularity, by comparison, simply breeds mediocrity.
Whether you’re an employee or an entrepreneur, The Fountainhead teaches us that as individuals we need to continue to challenge collective thought in order to achieve progress.
I look forward to reading this book again soon.
Crush It by Gary Vaynerchuk
Love him or hate him, one thing you can’t deny about Gary Vaynerchuck is his passion for his business.
I had never read a ‘self-help/business book’ in my life. I was in the process of launching my online business back in 2010 and my ideas were becoming a bit stale and I started questioning if what I was doing was what I actually wanted to be doing.
Crush It is all about cashing in on your passion. It sounds cheesy, but it helped me step back from the day-to-day stuff and ask myself ‘why am I doing this?’ At the end of the day, as a sole business operator if you can’t present yourself as an authentic proposition to the market who is 100% passionate about what you are selling, it’s just not going to work.
The importance of passion, authenticity, hustle and patience were key takeaways for me (or maybe just a nice little reminder).
The Big Tilt by Bernard Salt
While I wouldn’t normally be drawn to books analyzing demographics, the release of this book coincided closely with the launch of my business.
The Big Tilt looks at social and demographic trends and the potential impact they will have on business and society over the next decade. Since my business focuses on employment of mature workers, this book enabled me to give context to my sales proposition.
While the actual content and analysis was very relevant to my business I think the book also highlights the importance of being able to turn data into meaningful information and insight. If we can predict the future we can plan for it and even if the predictions may not be right, a proactive approach in business and life is a better strategy than simply being reactive.
If you’d like to learn how to write your own business book, our course How To Write a Business Book is the perfect place to start.