Valerie Khoo


This is the personal blog of Valerie Khoo – artist, author and podcaster. Valerie is passionate about exploring the worlds of creativity and business. She is co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is a mentor to artists, writers and business owners on how they can turn their passions into thriving professional practices. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’. Valerie is also CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses.

3 Ways to Get Publicity

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  1. Fiona Adler

    Great article Valerie. Reminds me that we need some professional shots done for our business. I’ve had some success using Sourcebottle too!

    1. Anonymous

      Fiona: Getting professional shots is a great idea. My tip would be that in addition to getting some headshots, ask the photographer to also get some “in situ” shots. These are the shots that are often of most interest to the media. For example, if you’re in waste management, get shots next to interesting piles of garbage; if you’re a chiro, some shots with a skeleton; if you’re a makeup artist, some shots of you in action doing someone’s makeup. Too often, people make the mistake of only getting photos taken with the company logo or some signage. This is too boring for words if you want the media to be interested in using the shot.

  2. Bec Derrington

    Thanks so much Valerie for the terrific tips on how to respond to call outs on SourceBottle. I think I’ll have to refer people to this post so they can hear directly from a journalist exactly how they should go responding so they can start seeing results.

    1. Anonymous

      Hi Bec,
      You know, I think I might even write a dedicated post on how to response to Sourcebottle callouts to maxmise your chances of media coverage. Stay tunes!

      1. Rachel Writes

        That would be awesome Valerie. Bec referred me to your article after I searched high and low for a specific article on responding to Sourcebottle call-outs.
        There’s some really mixed info out there with one blog site even recommending attaching a press release to each call out. Now I know this is not the case, I think there’s definitely room for a full post on exactly what to do when responding to a call out!
        Thanks for your tips above…off to respond to some call outs 🙂

  3. David | David Tiong Web Design

    great tips Valerie, I think we sometimes don’t realise just how much we respond to beautiful imagery or photos that have that professional “feel” to them.

    This is not just a case for getting media publicity, but also in everyday life, in the articles we read, in the websites we view, the books we pick up and in other areas that catch our eye.

    A brilliant image makes all the difference.

    1. Anonymous

      David: That’s absolutely right – a picture not only tells a thousand words, it can also make the sale or seal the deal!

  4. Sue Lewis

    Thanks for the tips! Sue

    1. Anonymous

      Sue: glad you found it useful 🙂

  5. Julie Sweet

    Wonderful insight as always Valerie (just retweeted). Thankyou for the tips, I actually just used them in a call-out moments ago to the brilliant Source Bottle – such great information. Julie of Certificatesonline.

    1. Valerie Khoo

      Thanks Julie. Glad you found them useful 🙂