Valerie Khoo
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This is where you'll find information on upcoming events, appearances and previous Business Bootcamp newsletters.

A big week of changes - why we're celebrating

Friday, June 25, 2010
It’s been a massive week of changes in the world of business and politics – and even our office. In fact, there have been so many changes and events in the past week that my head is still spinning. Of course, the most significant is that Julia Gillard has become our first ever female Prime Minister, which is a major cause for celebration.


Telstra Business Awards finalists
In our office, we’re also celebrating this week because we received the news that the Sydney Writers’ Centre has been announced as a finalist in the NSW Telstra Business Awards. Whether or not we win, we are thrilled to have made it to the finals.

As a result, I’m in a really good mood. So I’m sharing some cool offers with you – exclusive to readers of this Business Bootcamp newsletter. Keep reading to find out!


New office
Amidst that excitement, we’ve signed a lease on new office premises for the Sydney Writers’ Centre (I’m so thrilled about our new view, pictured) so I’ve been busy trying to manage phone, internet and electricity connections – all while working right on deadline for the next issue of Latte magazine. Busy!

Just to make it that bit more challenging, I’m doing all this from another state. That’s right. This newsletter is coming to you from the green pastures of the Yarra Valley in Victoria. Which means that, last week, I packed my two cats and one dog into the backseat of my car (all legally harnessed in of course) and drove the 900kms from Sydney to Melbourne.

Tip of the day: When transporting three furry animals, a two-door car is not
the ideal choice.


Multi-tasking on steroids
Anyhow while wrangling my pets (mildly successful), convincing them not to poo in the car (completely unsuccessful) and trying to find Optus coverage along the way (only occasionally successful), I also had to select office furniture for our new premises. (I couldn’t have done it without the help of interior architect-turned-professional-organiser @lessmess – thanks!)

And, apparently, 53 different items of furniture arrived at our new office today. So hopefully, they’re all the right ones!

But enough about my crazy life. I thought I’d let you know about some great events that are coming up which you might be interested in. As you know, I’m a big advocate of online marketing and brand building. In fact, if you're serious about your business and career, you will definitely be behind the
eight ball if you are not building an online presence. I honestly believe that
we are nearly at a period where if you’re not online, you’re going to be invisible.

So here are 3 events that you might find useful.


Build your online profile – 5-week course
This 5-week course is being held at the Sydney Writers’ Centre and presented by the very talented Tristan Bancks. Tristan has successfully embraced multiple online channels to build his profile as an author as well as creating publicity and awareness for his successful young adult books, most notably the Mac Slater Cool Hunter series. You can apply the same principles whether you are an author, coach, speaker or business owner.

When I first spoke to Tristan about smart ways to build an online presence, I knew instantly “This guy gets it”. So I’m so pleased that he is presenting this valuable course. You’ll walk away with a clear framework on what you need to do to build your online profile.

What: Build your online profile
When
: Mondays starting Monday 19 July 2010 for five weeks
Time: 6.30 – 8.30pm

Click here for more information or to enrol online.

The usual price for this course if $395. But I’m offering a special “We have our first female Prime Minister celebratory price” of $345 if you enrol before midnight, Wednesday 30 June. That way, you are also able to claim a deduction in this financial year!

Just use the PROMO CODE BYOP100630 when you book online here.


Let’s Talk Business – in Sydney
Last week, I had a great time at Customs House MC-ing the first in the series of Let’s Talk Business seminars run by the City of Sydney. I’ll be MC-ing all four seminars in the series in the coming months. The next one is coming up.

What: Your Business Advisory Dream Team
When
: Tuesday 6 July, 6pm – 8.30pm
Expect: Drinks, yummy canapés, great networking and a panel of dynamic speakers who can help you work out how in the world you find the right accountant, business coach, mentor, lawyer and so on – the very people who are going to help you take your business to the next level.

Tickets: $50 and you can book here.

If you’re there, make sure come and say hi.

But wait, there’s more (I hope you read that an authentic infomercial-voiceover-style). As a very special “Hooray, we’re finalists in the NSW Telstra Business Awards” I have 2 free tickets to give away. All you have to do is tell me who your best business advisor is in 25 words or fewer in a return email – and let me know if you would like one or two tickets. Please reply before Tuesday 29 June in order to be considered. We’ll email winners the next day.



See you at the National Small Business Summit in Brisbane
I’m also planning my trip to Brisbane for the upcoming National Small Business Summit in association with Sunrises’ Daivd Koch and his team from Kochie’s Business Builders. I think these events are great for entrepreneurs, not just for the learning and networking – but there is something about the energy of these conferences that can really get you motivated and re-energised about your business.

When: It’s on Thursday 8 July 2010
What
: I’ll be speaking on the panel discussing “Red hot sales, marketing and social media strategies”. So, again, if you’re going, drop me a line and say hi.

You can see the full agenda here: www.nsbs.com.au


And the drive back …
Anyhow, by the time you open this email, I will have probably packed up my furry brood and harnessed them into the car again for the drive back to Sydney. I figured that while I managed to connect the phone and internet to our new office while working remotely, those 53 items of furniture aren’t going to arrange themselves!