About Valerie Khoo

Founder and CEO of the Australian Writers’ Centre

As CEO of the Australian Writers’ Centre, Valerie runs Australia’s leading centre for writing training. With almost 50 of Australia’s top writing trainers, journalists and authors all teaching classroom and online courses to students all around the world, there are campuses in Sydney, Melbourne, Perth – as well as a huge online community of students from all over the world.

With more than 45 short courses including creative writing, travel writing, grammar and punctuation, business writing, web content and magazine writing, the centre has helped thousands of students get published, score book deals and change careers. It has been a winner in Telstra Business Awards and it has also been named by Dell as one of the ‘10 most innovative small businesses in Australia’. Over 33,000 students have graduated from the Australian Writers’ Centre.

Author of Power Stories – 8 stories you MUST tell to build an epic business

Power Stories explores the positive role of storytelling in today’s business environment. With years of experience as both a business owner and mentor to companies big and small, Valerie shares real life entrepreneur stories that will inspire you to recharge your own brand. The book’s eight sections explore ways to build a positive brand profile by using the lost art of storytelling to make authentic connections in all areas of business.

Power Stories is an essential read for entrepreneurs, intrapreneurs, game-changers and anyone wanting to make their business truly epic.


Valerie has been podcasting for many years. As one of the early podcasters in Australia, you can now hear her weekly on the popular podcasts: So you want to be a writer and So you want to be a photographer.


She is also an artist who explores a range of mediums. However, her bespoke commissions focus on rope art, macrame and weaving. Valerie’s work is used by stylists and she is regularly commissioned by both private individuals and commercial clients.

Journalist at large

Valerie is an experienced journalist and small business commentator. Her byline pops up in newspapers such as The Sydney Morning Herald and The Age, Voyeur, Silver Kris, Smarter Business Ideas, and more. Her columns have appeared in The Sydney Morning Herald, The Age, Brisbane Times, Canberra Times, Business Day and WA Today.

Her road to the newsstand included a Bachelor of Economics (majoring in accounting and a stint at professional services firm PwC) along with a Graduate Diploma in Communication (journalism, public relations). Valerie has since worked at three major publishing houses – ACP Magazines, EMAP and Pacific Magazines.

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