Yesterday, I received an email from a high profile chamber of commerce announcing its upcoming speakers. Touted as “12 Top Business Leaders”, the email showcased speakers appearing over the next six months. All 12 are men. I’m not usually one to write about gender diversity or women in leadership, but I was pretty surprised to receive this email. If it had only listed the speakers for the next two or three events, I probably wouldn’t have batted an eyelid. But out of a whopping “12 top business leaders” featured over a period of half a year, they couldn’t find a woman?
In giving the organisation the benefit of the doubt, it’s possible the organisers asked a slew of female business leaders to participate – and not a single one was available during this period. It’s possible that they didn’t ask as many women as they did men because they “couldn’t find any to ask”. Instead, the line-up is a parade of the usual suspects.
I have nothing against these male business leaders at all. After all, they don’t have any control over who the other speakers are. Instead, I can’t help but feel a bit disappointed at the organisers.
It’s the same when you make decisions in your own business. You know when something is missing. You know you could innovate. You know when you could have searched for a better solution.
However, you also know that your current offering is still acceptable to enough people that you’ll get by. And maybe that’s all you want to do – get by.
The trouble with this approach is that, over time, people do start to notice that you’re not bothering to go the extra mile.
Like when your customers notice that your premises could really do with a paint job. Or they see that you haven’t bothered to update the pile of magazines in your reception area or waiting room for years.
Are you resting on your laurels?
When I received an email from a high profile chamber of commerce this week, I had to review it several times before I could believe the content. It inspired this Enterprise post on “Are you resting on your laurels?”
You can read the full Enterprise post here.