About Valerie Khoo

Valerie Khoo is founder and national director of the Australian Writers' Centre, the country's leading centre for writing courses. She is a journalist, blogger and author. Her latest book is "Power Stories: The 8 stories you MUST tell to build an epic business" (Wiley). Valerie is co-founder of SocialCallout.com and is an investor and mentor to startups and businesses in Australia.

Find more about me on:

Here are my most recent posts

My life in a minute: Chocolate, foot therapy and a brand new office

Life in a Minute 6 March POST
Excited: That we have got the keys to our new premises in Melbourne. I'm so thrilled that we're now one of the arts and culture organisations at The Abbotsford Convent. This precinct is a thriving creative and artistic community and our new neighbours include Drama Victoria, Illustrators Australia, Complete Works Theatre, The Creativity Institute and more.

The Abbotsford Convent is located right in the heart of inner city Melbourne (the nearest station is Collingwood). The grounds are beautiful, there are two bars, gallery spaces, a bakery, restaurants, 3MBSFM, stunning gardens and lots of training rooms where we’ll be holding our courses.

Loving: Best. Invitation. Ever. I love this clever invitation from Dell. It's the size of a computer, my photo is included on the top right, and the whole thing is MADE OUT OF CHOCOLATE. Did I mention that it's the size of a computer … that's a lot of eating …

Welcoming: Phoebe is the newest member to join our team. It's her first week at the Australian Writers' Centre and it's as if she's already been here for ages. Welcome Phoebe!

Honoured: To be included in Shopify's list of "30 books that will help you increase sales".

I'm so honoured that my book "Power Stories: The 8 stories you MUST tell to build an epic business" is in the same company as books that I've admired for ages. These include Robert Cialdini's "Influence"; Malcolm Gladwell's "Blink"; and Anthony Robbins' "Unlimited Power". Catching up with: I love catching up with my writerly buddies Kerri Sackville and Allison Tait. There's nothing quite like a lunchtime discussion on agents, readers, and the writing process that's guaranteed to be full of everything from angst to inspiration. These talented women are a wonderful support and are full of sage advice.

Seven deadly sins of social media

Seven sins of social media POST
I'm often amazed at the comments I hear from small business owners who seem more afraid of social media than the plague. When social media was still relatively new, I completely understood this trepidation. But now that it's simpler and quicker to use than ever before, it's perplexing that some business owners stick their heads in the sand when it comes to learning about it. It's not rocket science. This inspired this week's Enterprise post.

Social media is either too hard, too scary or too ridiculous to waste time on. I hear these sentiments constantly from business owners of all ages. Of course, prolific users of social media probably find these attitudes archaic. But they are real – and more common that you'd expect.

For example, I recently met a business owner who runs a small nutrition practice. He told me that he studied Facebook for six months – researching what it does and how it works – before finally registering for an account. Six months! Seriously, Facebook is not akin to nuclear physics. It doesn't require this level of study.

Similarly, I recently did a video interview with a business owner, profiling her work and products. At the end of the interview, she told me that she didn't want it on YouTube. I was perplexed. She was happy for us to film, she saw us set up the cameras. I wondered if I had unwittingly offended her or if she was unhappy with the interview. It turns out that she thought the interview was just fine. "I just don't want it on YouTube."

Travelling with pets: flying in Australia

Travelling with pets: flying in Australia POST
Little doggie Rambo is somewhat of a frequent flyer. I only wish that he could earn points for all his travelling. I know that many people think it's a hassle to travel with pets but it can be a pretty seamless experience. A bit of planning means that your furry friend can enjoy your destination with you.

I've received so many emails and messages asking for tips on travelling with pets I figured it was high time I wrote them all down. Regular readers will know that I travel a lot between Sydney and Melbourne – and I usually bring some of all of my menagerie with me. So when it comes to flying with pets, what's the deal?

1. Booking your pets on the plane

While my furballs would dearly love their own Learjet, this is not going to happen any time soon. So we have to fly regular airlines like Qantas and Virgin. Fortunately, this is pretty easy (and a lot less expensive).

In fact, in some cases, it's free. For example, with Qantas, your pet carrier is considered a piece of luggage so it's just part of your regular luggage allowance. If you have an extra bag, you pay for the extra piece. On my most recent flight (yesterday), this extra piece was only $20.

You can't front up with your pet unannounced. When you book, you need to let the airline know. And unless you have a guide dog, your furry friend doesn't get to travel with you in the cabin. They go downstairs in the cargo. (This is unlike some airlines in the US which are more pet-friendly.)

A Silicon Valley state of mind

A Silicon Valley state of mind POST
This week I chatted to Tony Perkins, the founder and former editor-in-chief of Red Herring. I remember buying my first copy of Red Herring back in the nineties. I was mesmerised by the stories of these innovative companies in Silicon Valley and all the talk about this new-fangled thing called the information superhighway and the internet.

Tony grew up in Silicon Valley and is now focused on globalising the Valley culture by connecting key players with Australian startups. It was great to talk to him this week on Enterprise.

While the startup community in Australia is growing, it's still a far cry from the dynamic eco-system that is driving the tech epicentre of Silicon Valley. However, entrepreneur and Silicon Valley native Tony Perkins wants to change all that.

Perkins is the founder of AlwaysOn, a US-based media company that has its sights set on the Australian startup scene.

Connecting the players

This week, Perkins is in Sydney to promote what he hopes will be a leading event for startups in Australia, AlwaysOn Australia, which will be held on 11-12 April 2013. While tech events are not new in Australia, Perkins plans to combine this event with a trade mission where he plans to bring 30 CEOs of US tech companies and representatives of US-based venture capital firms to Australia to explore the startup scene.

Perkins hopes that his trade mission will create awareness among US firms about the opportunities available in Australia. "This way they can get the lay of the land and move into this 21 million-person market more rapidly," he says. "In addition, a lot of these folks are looking at the possibility of establishing in Australia to use it as an outpost to the Asia-Pacific region."

My life in a minute: Writing, dining, stage-mothering and lots of driving

My Life in a Minute 15 Feb 2013 POST
Melbourne Writers' Club: It was great to connect with fabulous people in the writing community at Melbourne Writers' Club last week, which is a monthly networking event organised by Sandi Sieger, editor-in-chief on Onya Magazine. I was honoured to speak at the event at the The Honey Bar in South Melbourne.

Oscar's Table: While we're on all things writing, I do love restaurants with a literary theme. I had dinner at Oscar's Table at Docklands in Melbourne. It is full of Oscar Wilde quotes, lampshades are made from pages from books and there's a giant original painting of the man himself adorning the walls.

Getting ready for his closeup My little doggie Rambo had a photo session with celebrity photographer Gina Milicia last week. He also stars in Gina's latest book "Making the Shot" which is full of her pro tips on taking portraits.

A very pretty high tea It was great to check out high tea at Christine Re Tea Rooms in Collingwood in Melbourne. This was the venue of Rhiannon Colarossi's WellbeingWeb event. Check out how gorgeous it is!

Are you still in love with your business?

Are you still in love with your business
It's Valentine's Day! While you are busy making goo goo eyes at your beloved, consider whether you need to stoke the fires of passion for your business. This auspicious day inspired this week's Enterprise post.

Happy Valentine's Day! As couples all over the country celebrate with romantic dinners, bouquets of roses and the odd proposal, it might be a good time to consider if you’re actually still in love with your business.

Whether you’re a new business owner still flush with the excitement of first love, or a seasoned veteran in a long-term relationship, it can be worthwhile to think about whether you’re doing enough to stoke the fires of passion in your business.

This depends on what stage you're at in your relationship.

Stage 1: Flirting and courting

Before you even start your business, you’ve probably been thinking about it for a while. You might do some research, check out the competition and determine if your potential new love could be the right fit for you.

You toy with the idea, flirt with the concept of whether this business could be The One and daydream about the possibilities.

Live your entrepreneurial dream

In Style Audi scholarship POST
I have been following my entrepreneurial dreams for quite some time now, first with the Australian Writers' Centre, and lately with socialcallout.com, but I haven't forgotten what the hunger to further your career aspirations feels like.

But I also remember how tough it can be starting out, and how you are grateful for any assistance, material or otherwise, that helps get you on your way.

Which is why I am excited by Instyle and Audi's launch of the 2013 Style Scholarship, which is focused, in their words, on "celebrating innovative ideas and helping to foster the talent of future Women of Style".

They're offering a $10,000 bursary to help one woman take another step towards her career goals - it doesn't matter whether you're starting out or already on your way - and all you have to do is tell them in 150 words or less you should be awarded the business scholarship.

Does your small business give back?

Does your small business give back
Recently, I was thrilled to hear that Suzi Dafnis, Community Director of the Australian Businesswomen's Network had partnered with Australian Scholarships Foundation to provide $20,000 worth of online training and mentoring to not-for-profits and charities. I think it's great when small businesses integrate structured giving programs into their operations. This in fact inspired this week's Enterprise post.

You don't have to be a billionaire like Bill Gates to play a part in alleviating poverty. You don't need to wait till you're rich to set up a foundation like Richard Branson.

Some small business owners are making a difference to charities and not-for-profit organisations with "giving" initiatives that range from one-off donations to structured programs. In many cases, the "donation" is the provision of pro bono services, which can sometimes be out of reach for cash-strapped charities.

Suzi Dafnis, community director at the Australian Businesswomen's Network (ABN) recently announced a partnership with the Australian Scholarships Foundation (ASF) to contribute $20,000 in online training workshops and courses over the next 12 months. The ABN has become known for its accessible online training focusing on business skills and strategy, marketing and social media. It also runs a popular mentoring program for business owners and is a previous winner in the "education and training" category of the City of Sydney Business Awards.

Dafnis says: "I realised that like small businesses, many not-for-profits struggle to master business skills – like marketing, accounting, social media and so on – and that there was an opportunity for ABN to become a part of the great work that ASF does to provide scholarships to not-for-profits. We approached ASF and offered to make a contribution through our courses."

What happens when someone copies your business?

What happens when someone copies your business
I've recently come across some horror stories about businesses copying other businesses. If you've built a strong reputation in your industry, you want to protect this very important asset. This inspired this week's Enterprise post.

They say that imitation is the sincerest form of flattery but what happens when another business starts copying your name, products or processes?

This happened to Nicole Kersh, founder of 4Cabling.com.au, a wholesaler, manufacturer and distributor of cables. She founded the business seven years ago and says it is now turning over about $8 million a year. At only 28, she's built the business is a male-dominated industry and says she has developed her reputation in the industry.

Cashing in on your name "It's something we've worked hard to grow and we're very proud of it," she says. "Like most entrepreneurs, my company's brand is intimately tied to my own personal brand. People know Virgin for Richard Branson, they know Aussie Home Loans for John Symond, Janine Allis for Boost Juice. And in my industry, my customers know me as the young female founder of 4Cabling.

"That's why we stood up and took notice when, a few years ago, a guy started up a competing business, using a company name that made it sound like he was a woman. It seemed a little strange at the time but it wasn't until he started using our trademarked name 4Cabling as a Google AdWord, in what seemed like an obvious attempt to direct traffic to his website, that we began to guess at his motivations. The company appeared to be using our good name and my own hard-fought reputation in order to steal our customers."

Where in the world is Valerie Khoo?

acagamic (Lennart Nacke) via photopin cc
When I was little, I used to play a game called "Where in the world is Carmen Sandiego?" (Did anyone else used to play this?). You had to follow Carmen around the world as she pulled off clever heists and other crimes in exotic locations. It was a great way to learn geography!

These days, I feel a little bit like Carmen (minus the crime). I've been away from Sydney so much that it's a case of "Where in the world is Valerie Khoo?"

Regular readers will know that I've been doing a lot of work in Melbourne as the Australian Writers' Centre has launched there. I've been loving every minute of it and I can't wait to meet everyone who has enrolled in our upcoming February courses.

So here's a peek into what's coming up. If you're going to the same events, come say HI and connect.

MELBOURNE WellbeingWeb event - Sunday 3 February

WelbeingWeb is the brainchild of the talented Rhiannon Colarossi. When I first met Rhiannon, her business hadn't even started yet. So I'm thrilled that her passion for empowering women has become a reality. One of her first events is detailed below and features bespoke stationery creator Christina Re. (And you know that I'm a sucker for stationery!)