A common concern for small business owners, apart from wanting more customers and greater cash flow, is being overwhelmed by the sheer volume of tasks that need your attention. The temptation is to keep everything under your control but is that really the most efficient way to run your company?
Handing tasks such as bookkeeping or web development to an outside party, apart from usually being faster and less costly than doing it yourself, frees you up to concentrate on your core areas of expertise. This can only benefit your business.
How to get it right
Of course, to make the most of such a move, you need to think ahead of time of exactly what you want the person to do, and how best to retain oversight over what they’re doing for you. For instance, there is no point handing over all your accounting to someone if they are going to run the business into the ground while you’re not watching.
The best rule of thumb of course then is to know what it is you want done, map out systems and guidelines ahead of time, and firmly agree on the parameters of engagement with the outside party before they do anything for you.
The right guidelines. The right system. The right person.
Get that mix right and outsourcing can work wonders for you and your business.
In this discussion hosted by Suzi Dafnis (Community Director, Australian Businesswomen’s Network) with guests Valerie Khoo (Managing Director, Sydney Writers’ Centre), and Robert Gerrish (Business coach and consultant, Flying Solo), learn the secrets of successful outsourcing.