Have you been tempted to enter business awards? Have you left your submission to the last minute and then missed out because you haven’t realised how much work was involved in the submission process?
There are several business awards in Australia – some with high profile and prestige, others not so much. Awards season is more or less over for the year in Australia, but 2012 awards will be open for entry before you know it.
I truly believe the entering business awards is a worthwhile process. Why?
1. The questions that you are asked during the submission process make you reflect on your business. Sometimes, they force you to address the strategic direction of your business.
2. Networking with other entrants, finalists or winners is a valuable part of the experince.
3. The exposure you gain through media coverage helps you to build your profile. Third party endorsement (via the award and media) is priceless.
4. It’s great for staff morale for your team to be recognised for their contribution to the business.
There are many other reasons to enter and we discuss them here on BNET’s The Venture, hosted by Suzi Dafnis with Robert Gerrish. Suzi is the community director of the Australian Businesswomen’s Network and Robert is the founder of the small business community, Flying Solo.
You can view the video on BNET here.