I meet a lot of creative entrepreneurs. And it pains me when they say that you can never make money from being an artist in Australia. I don’t think that’s true at all. If you want to be paid for your creative pursuits, you need to figure out a business model to make that happen. That inspired this week’s Enterprise post.
Can creative entrepreneurs really make money? I’m talking about people like artists, sculptors, writers and others who are pursuing their creative passions. There’s a widely held belief that it’s very hard to make money as an artist. After all, the concept of an “artist starving in a garret” is one that’s often bandied about. And the idea that you can’t get rich as a creative type is perpetuated by those who say they would not survive with grants from governments or arts organisations.
Personally, I’m a big believer that you can make serious money as a creative entrepreneur. But, in order to do so, you have to treat your creative passion like a business. If you want to make serious money, then you need to get serious about your marketing, sales, cash-flow and systems. And you need a business model that works – not one that relies on grants or handouts.
I want to focus on creativity not business
“Oh, but I don’t want to deal with all that,” I often hear people say. “I want to focus on what I’m good at – being creative. I just want to be an artist.” I can’t tell you how many times I’ve heard this from writers, artists and musicians.
Well, you know what? I just want to sit on a tropical island and sip daiquiris all day while writing my next book – and never have to look at a spreadsheet, BAS statement or business plan ever again. But guess what? That’s just delusional.
You can read the full Enterprise article here.
If you’re in Sydney, I’m speaking on “How to boost your creative business by networking and building your profile” at Etsy Success Sydney on Saturday June 2.