Valerie Khoo

Are you looking to build your personal brand? It’s not just social media that can help you in this regard. Meeting people face to face, old fashioned though it may sound, is a great way to build a network and let people know who you are and what you can offer them. [...]

To innovate or not? That is the question every business must answer. [...]

Your accountant can only do so much. Ultimately what happens to your business is your responsibility. [...]

Social media is increasingly an important asset to many small businesses and to lose even a portion of that data could be harmful to your ongoing livelihood in ways you can’t even begin to imagine. So it makes sense to back your social media activity up like you would any other data on which your business depends. [...]

An app can be the perfect way to enhance your business’s current offerings and create a whole new revenue stream. I profile three Australian businesses who are successfully using apps to stand out in a crowded marketplace. [...]

Crowd-funding is the hot new alternative for businesses looking to raise funds. So how does it work and what benefits can it give your business? [...]

Conferences are a great way to learn, connect with new customers and grow your business if you’re prepared to make the most of them. [...]

A passion for what you do is a powerful thing. It can help you overcome all manner of challenges when you’re running your own business as long as you heed a few golden rules. [...]

Startups are looking towards celebrity business advisers to lend their advice and expertise to their fledgling brand. [...]

Retrenchment often feels like the end of the world. But redundancy doesn’t have to be a cause for despair. It can also be a catalyst for reinvention. [...]