Valerie Khoo

There are all manner of tactics you can use to create more interest in your business. Here are a couple of ideas that were simple and cost effective to implement and made a real impact in my business. [...]

Buying sites like Groupon and Cudo have revolutionised the way many businesses market themselves to potential customers. But are they as effective as they claim and will they benefit your business in the long term? [...]

Many people look in vain for a “silver bullet” to lift their business to the next level but the solution may be a series of little things that together can make a big difference. [...]

Ten years ago, the term “personal brand” wasn’t even part of our vernacular. But a lot can change in 10 years. As we increasingly continue to live our lives online, our personal brand is even more important. People only need [...]

“About us”. Your company profile. It’s one of the most clicked pages on your website, but how much time have you spent crafting the words on the page? Similarly, when you ask your assistant to quickly email your bio to the organiser of the next event you are speaking at, have you really considered whether it’s suitable for that audience? [...]

These days, when you go to conferences and networking events, savvy business owners aren’t merely exchanging business cards anymore. They’re exchanging books. Your very own business book is now the ideal way to showcase your expertise and generate new leads. [...]

Join me on this webinar where you’ll discover what you need to do to write a business book that will turn readers into raving fans, generate leads and boost your business. Register here. [...]

In a world of instant publishing and on-the-spot blogging, everyone’s a storyteller. The trouble is, not everyone can tell a story. You might wonder why this is relevant if you’re a business owner. After all, if you’re a fitness trainer, or an accountant or dog groomer, you don’t need to tell stories, right? [...]