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What do Michael Gerber (The E Myth), Michael Port (Book Yourself Solid), Chip Wilson (founder of Lululemon) and I have in common? We’re all speaking at the Wellness Business Owners World Summit this year.
I’m thrilled to be speaking alongside some thought leaders that have had a big impact on my life.
When I first read The E-Myth by Michael Gerber years ago, it transformed the way I thought about business. Michael Port’s Book Yourself Solid was one of the first books I turned to when I first started my business eight years ago. And as for Chip Wilson … well take a look at my wardrobe – ALL my workout gear is Lululemon.
Now, we’re all speaking at the Wellness Business Owners World Summit in June.
Not only am I thrilled to be speaking alongside people I respect and admire, I love the wellness industry. A few years ago, I found that most of the people who came to me for business mentoring were personal trainers, nutritionists, and health practitioners. I’ll admit that, at first, I couldn’t understand why I was attracting people from this industry since I’m not a wellness practitioner myself.… Read more …
Last week, I was on Sky Business to talk about personal branding alongside Trevor Young, author of microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand.
We were interviewed by Nigel Freitas on the “Technology Behind Business” show. I’ve already written a lot about personal branding so I won’t repeat that here.
In case you get the opportunity to be interviewed on the telly, here are my DOs and DON’Ts.
DON’T assume they will do your hair and makeup. Some shows, like Sunrise, will give you the whole works so that you look like a Glamazon. Not all shows have the budget to do this so make sure you’ve done your makeup before you get there.
My tips for television: Mascara is your best friend. It gives your eyes definition and helps them to stand out. Concealer is your second best friend, don’t leave home without it. And powder is also vital because you can get pretty shiny under those studio lights.
DO turn up early. You don’t want to be rushing through the door as you’re about to go live on air.… Read more …
Flying: In your seat pocket
This month, if you’re flying Virgin, reach into your seat pocket and you’ll find a huge report written by yours truly in the Virgin inflight magazine. It’s a comprehensive guide to setting up a small business. The guide starts on page 105. You can view the online version of the April issue here.
Cuddling: Gus the Boxer at the Haul wrap party. Years ago, a dog called @GusTheBoxer started following me on Twitter. At first, I didn’t follow him back. I thought: “A dog. On Twitter. I mean really.” Plus, I was in Sydney. Gus was in Melbourne. It would never have worked.
But Gus was so funny and engaging that I ended up not only meeting Gus in real life, but also his human @scottkilmartin. Turns out that Scott was the brains behind sustainable streetwear brand Haul.
I’ve loved Haul products for years now so it was sad to see it close its doors recently. I was honoured to go to the wrap party, cuddle @GusTheBoxer, bid the Fitzroy store good-bye and wave owner Scott Kilmartin off on his next big adventure!… Read more …
You may remember that a few months ago I did a crazy thing. I drove from Melbourne to Sydney (that’s not the crazy bit) with my three furry babies in the car (that’s not the crazy bit either). Apart from my two fluffy white cats and one fluffy white dog, the only other thing accompanying me on that v-e-ee-e-r-r-ry l-o-o-o-o-o-o-g trip was 11 hours of Tim Reid’s fabulous “Small Business, Big Marketing” podcast.
Yes, my iPod did not have a single song on it. But I had many hours of Tim Reid (more famously known as Timbo Reid) in my ears. He kept me sane on that long journey. Well, initially. After 11 hours … well, I was going a little bit nuts. [...]
Please join me at the Australian Businesswomen’s Network webinar “BOOKED for Lunch: Power Stories” on October 25 where I’ll be talking about the importance of making storytelling an integral part of your business strategy. [...]
I’m excited to announce that my new book, “Power Stories: The 8 Stories You MUST Tell to Build an Epic Business”, is out soon. I really hope you enjoying reading it. [...]
I’m speaking at the Women as Entrepreneurs event in Melbourne on 4 September. Looking forward to seeing you there. [...]
I look forward to seeing you at the Sydney Business Month workshop on 20 September where I will be speaking on the “Storytelling Secrets of Highly Profitable Businesses”. [...]
If you’re wanting to take the plunge into retailing on the web but aren’t sure how to go about it, then the next Let’s Talk Business event on 26 June 2012 will be perfect for you. [...]