Category Archive for "Storytelling in business"

My life in a minute: Chocolate, foot therapy and a brand new office


Excited: That we have got the keys to our new premises in Melbourne. I'm so thrilled that we're now one of the arts and culture organisations at The Abbotsford Convent. This precinct is a thriving creative and artistic community and our new neighbours include Drama Victoria, Illustrators Australia, Complete Works Theatre, The Creativity Institute and more.


One of the main buildings at The Abbotsford Convent.


The Abbotsford Convent is located right in the heart of inner city Melbourne (the nearest station is Collingwood). The grounds are beautiful, there are two bars, gallery spaces, a bakery, restaurants, 3MBSFM, stunning gardens and lots of training rooms where we’ll be holding our courses.


There are a couple of casual Read the rest

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My life in a minute: Breakfast with Twitter, Power Stories to launch in Brazil, Join our Summer School

Adorable Rocky patiently waits to be let in


I'm usually a hermit. I love nothing more than being cocooned at home with my furry babies. Here are a couple of gratuitous pics (above and below).


Sweet little Rambo

However, my diary had other plans for me this week. So what's been on the agenda?

Power Stories to launch in Brazil Big news this week is that my book Power Stories: The 8 stories you MUST tell to build an epic business will be launched in Brazil. The publishers are busy translating it into Portuguese as you read this.

I can't wait to see the version they sell in Brazil. I won't be able to read a word of … Read the rest

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My life in a minute: Foamy peas, fancy limos and a great bulk order book deal.


Dining: At lovely local restaurant, Burlington in Crows Nest, at an impromptu lunch with social media mavens Yvonne Adele, Tony Hollingsworth and Paul Wallbank.


Yours truly and the lovely Yvonne Adele


Here's my scallops with pea foam. Yes, there are peas. And they are foamy.

Introduced: To Uber Sydney by Tony Hollingsworth who insisted on picking me up in a limo to go to lunch. Way to impress a girl huh? Well, Tony was merely introducing me to a new app called Uber which enables you to locate and request nearby limos.


Yes, you get a fancy looking driver in a fancy looking car

Honoured: To be featured in Women's Agenda. It was a privilege to … Read the rest

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Podcast: My "Power Stories" chat with Timbo Reid ("Small Business, Big Marketing")


You may remember that a few months ago I did a crazy thing. I drove from Melbourne to Sydney (that's not the crazy bit) with my three furry babies in the car (that's not the crazy bit either). Apart from my two fluffy white cats and one fluffy white dog, the only other thing accompanying me on that v-e-ee-e-r-r-ry l-o-o-o-o-o-o-g trip was 11 hours of Tim Reid's fabulous "Small Business, Big Marketing" podcast.

Yes, my iPod did not have a single song on it. But I had many hours of Tim Reid (more famously known as Timbo Reid) in my ears. He kept me sane on that long journey. Well, initially. After 11 hours … well, I was going … Read the rest

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"Power Stories" debuts at number 2 – and what you can learn from this


My book Power Stories debuted last week as number 2 in its category (business and management), just behind Richard Branson's book.

I have to admit that I had no idea what to expect about the sales of the book so it's been interesting (and very exciting) to watch it all unfold. I'm documenting everything - all my marketing strategies, ideas and media opportunities - and I'm happy to share my experience in case you want to launch a book one day.

I've already been approached by people to run workshops on it and will be including my findings so far in the upcoming half-day seminar "How to write a business book" on 16 November 2012.

More than just a Read the rest

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The person you sit next to FEATURE

The person you sit next to could land you $100,000 – or a really big headache.


A friend of mine was travelling from Melbourne to Sydney recently and, by the end of her flight, she had sealed a $100,000 deal with a handshake. This was all thanks to the conversation she struck up mid-air with the guy in the seat next to her.

I've never been this lucky. In fact, if my recent airplane neighbours are anything to go by, this could explain a lot.

On my most recent flight I sat next to "Bella, Joshua, and Ollie", whose parents felt it necessary to rotate the seating allocation of their children throughout the flight, in order to give me the pleasure of experiencing each one of their offspring.

The kids were actually fairly well-behaved and … Read the rest

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Robert Kiyosaki

Robert Kiyosaki drops into my office

This week I was thrilled to interview best-selling author Robert Kiyosaki. He dropped into the Sydney Writers' Centre and we chatted about his new book Midas Touch: Why Some Entrepreneurs Get Rich - And Why Most Don't, which he co-authored with Donald Trump. Robert has built an entire empire on his "Rich Dad, Poor Dad" series of books so it was great to be able to chat to him about his writing and book marketing strategies. You can view the video here.

I've been reading Robert's books for years and have always been impressed by the way he is able to turn sometimes complex or dry topics into compelling stories. Since he self-published his first book more than 10 … Read the rest

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Why story-telling is so important in your business

Why business owners need to master the art of story-telling

In a world of instant publishing and on-the-spot blogging, everyone’s a storyteller. The trouble is, not everyone can tell a story. You might wonder why this is relevant if you’re a business owner. After all, if you’re a fitness trainer, or an accountant or dog groomer, you don’t need to tell stories, right?

Well, these days, nothing could be further from the truth. In fact, it’s your stories that are going to set you apart from your competitors.

Whether you are writing a 140-character Tweet, a two-page brochure or an 800-word blog post, your words have the power to motivate, inspire or sell. If you don’t craft them properly, they can also turn off prospective customers.

So what can you Read the rest

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Why you MUST become a publisher

I recently read Content Rules by Ann Handley and CC Chapman. I was motivated to read their book after I went to their panel session at South by South West earlier this year. In my Enterprise post this week, I discuss why every business owner has to be a publisher.

Fancy yourself as the next Rupert Murdoch? Want to be a media mogul? If you're a small business owner, chances are that this is the last thing on your mind. You're already busy running your own enterprise - whether that's dog grooming, legal advice or an online store - and you've got enough on your plate. You don't need to add 'publisher' to your portfolio as well.

However, that's what

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What did I learn from South By South West

As regular readers will know, I recently went to the South by South West Interactive Festival in Austin, Texas. It was fascinating to meet with and hear from a range of successful authors and to attend the sessions on The Future of Journalism. There is no doubt that the publishing landscape is changing dramatically.

Traditional publishing is going to be affected as a result of innovative publishing technologies and changes in the way that people "consume" media. There is way too much to discuss on one blog post. However, stay tuned as we will roll out our research on trends and insights gleaned from South by South West in future posts. In the meantime, here's a quick video of me … Read the rest

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