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Scott Stratten is the author of "Unmarketing: Stop Marketing, Start Engaging". He firmly believes that establishing relationships with your business's customers is your first priority before you try to sell anything to them. I had the great pleasure of interviewing him recently where we discussed his philosophy of Unmarketing and why it is so revolutionary an idea.
Kim Kyosaki, successful entrepreneur and writer, passionately believes in empowering women to claim their financial destiny. I interviewed her recently and gained fascinating insights into this dynamic woman on a mission.
Books are fast becoming the new business card and a great new marketing tool for any business.
In this BNET video, Australian Businesswomen's Network's Suzi Dafnis, Flying Solo's Robert Gerrish and I talk about the importance of business awards. Why should you enter?
I was thrilled to be asked to be on this panel with Suzi Dafnis and Robert Gerrish for BNET's new video show "The Venture". Suzi is the community director of the Australian Businesswomen's Network and Robert is the founder of the small business community, Flying Solo. We talk about the ideal workplace for business owners - and you get a sneak peek at what ours look like!
If you’re a business owner, the power of storytelling – about your customers, your successes, your passions – is vital. In this video with Suzi Dafnis, community director of the Australian Business women’s Network, I chat to Suzi about the Dell Women’s Entrepreneur Network in Rio de Janeiro and how business owners should never under-estimate the power of story.
It’s a rare skill to be able to turn dry statistics and demographic data into a hilarious book. But that’s exactly what Bernard Salt has done in “The Big Tilt”. In this video, Bernard talks about writing, Australian society and gives us an update on the pervasive, enduring “man drought.”
I was amazed recently when I interviewed someone on video. At the end of the video, they said they were happy for the video interview to go online - but just not on YouTube. Why?
Amber MacArthur is a broadcaster (she’s on primetime TV in Canada), podcaster (net@night on the Twit network), speaker and author of “Power Friending: Demystifying Social Media to Grow Your Business”. She’s also been touted by “Canadian Business” as “Canada’s top social media expert on how to build a brand”.
I interviewed Amber last week for my Enterprise column for Fairfax and also asked her a few questions about her book “Power Friending” in the video below:
I also think that the book trailer Amber created for her book is very clever. Fans of “Dexter” will love Amber’s take on the show’s opening credits. Although, in true social media style, Amber’s version is … “Texter”. Check it out here:
As regular readers will know, I recently went to the South by South West Interactive Festival in Austin, Texas. It was fascinating to meet with and hear from a range of successful authors and to attend the sessions on The Future of Journalism. There is no doubt that the publishing landscape is changing dramatically.
Traditional publishing is going to be affected as a result of innovative publishing technologies and changes in the way that people “consume” media. There is way too much to discuss on one blog post. However, stay tuned as we will roll out our research on trends and insights gleaned from South by South West in future posts. In the meantime, here’s a quick video of me being interviewed for Suzi Dafnis, community director of the Australian Businesswomen’s Network (www.abn.org.au) who also made the trek to the event.