Valerie Khoo


This is the personal blog of Valerie Khoo, CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’ and co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is also a mentor, keynote speaker and tech-junkie. She is passionate about exploring worlds of creativity and business. READ MORE

customer focused writing SLIDER

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  1. Kay Ross

    Ah, I think the sentence “All eligible businesses will be issued a certificate.” is passive, not active, because it doesn’t say WHO will issue the certificate. I suggest: “We will issue a certificate to all eligible businesses.” or “All eligible businesses will receive a certificate.”

  2. Robin

    I agree with the FAQ view Valerie. If people are asking the same questions, they need to be answered BEFORE they have to ask them. And why aren’t the called FQAs … Frequent Questions Answered?

    1. Anonymous

      We should start a new trend. FQAs. I like it.