It honestly still surprises me when business owners pooh pooh social media as a valid tool for marketing. Granted, not every business is going to thrive on social media. However, I believe that if you’re not even open to the possibilities it can bring, you’re shooting yourself in the foot. And you’ll be left behind if your competitors embrace it before you do. This attitude inspired this week’s enterprise post.
Last week I met a business owner who insists Facebook is a waste of time. Let’s call him Greg. He was chatting to a group of people at a party, some of whom tried to convince him to give it a go. Greg was adamant and insisted any time spent on Facebook – or on any other social media platform – should be spent having a conversation with a prospect or customer in person or on the phone.
While face-to-face interaction is vital in the world of business, the reality is Facebook – and other social platforms like Instagram, Pinterest or Twitter – allows you to reach a much bigger audience much more efficiently. And this can turn into dollars in your hand.
Just ask Dean Ramler, 30, founder of online furniture store Milan Direct. He launched his business in 2006 and, about 18 months ago, decided to venture on to Facebook. He created a page for his business and, in that time, more than 25,000 people have “liked” his page.
Engagement versus likes
It’s a fan base many businesses would envy. However, Ramler says the level of “engagement” from fans is far more important than the number of “likes”. After all, you might have a huge number of fans but that effectively means nothing if they don’t respond to your posts, share your news, or, ultimately, turn into paying customers.
You can read the rest of the article here.