Valerie Khoo


This is the personal blog of Valerie Khoo – artist, author and podcaster. Valerie is passionate about exploring the worlds of creativity and business. She is co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is a mentor to artists, writers and business owners on how they can turn their passions into thriving professional practices. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’. Valerie is also CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses.

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  1. Grant Hyman

    I agree, Valerie, and believe that the best consultant is the one who is your totally trusted business partner for the duration of the association. I always strongly recommend deleting from your shortlist any adviser who wants a contract longer than 30 days notice from the very beginning so that they have to continuously perform to expectations!

  2. Alan Blair

    Have to admit, Valerie – as a consultant, the first thing that screams to me “I don’t get it” is a business owner that asks about the costs straight out of the gate. If you’re thinking in terms of cost instead of investment, it says to me that you’re stuck in a “job” mentality and, as far as running a business, you’re just not ready to be my client. Getting the right advice at the right time can be a powerful boost for your business. If your one and only concern is what it will “cost”, you’re missing the point.