Sometimes, I wonder if I’m living in the dark ages when I’m talking to people about social media. Regular readers and followers will know that I’m active on social media and I think it’s a wonderful way to connect with people. Obviously, not everyone shares this opinion.
So when I recently spoke to a woman who proudly announced she wasn’t going to embrace social media – but was desperately looking for new ways to market her business – I wanted to shake some sense into her. This inspired today’s Enterprise post on “Food, sex and complaints: how to make social media work”.
Recently, I heard a woman declare at a dinner party she’s “just not into social media”. She went on to say: “I’m not interested in Facebook and I’m proud of it. I just can’t be be bothered with Twitter. And I’m not going to use it.”
Fair enough. But then, five minutes later, the same woman was bemoaning the fact that she didn’t have enough clients and was struggling to find new ways to market her business. I asked her if she had tried the likes of Twitter and Facebook and she waved her hand. “I gave them a go for about a minute,” she said. “Look, I’m just not that interested.”
I mentioned that many small business owners find social media a cost-effective way to market their products/services and engage with prospects and customers. She looked at me like I had three heads.
Standing out from the crowd
One business owner who has discovered the benefits of social media is Tracey Sharah, principal of Metro Accounting. Sharah founded the business 11 years ago and only dipped her toe into the social media pool earlier this year – but she says she hasn’t looked back.
“My business – an accounting and tax CPA practice – is a service-based business that traditionally does not sell online,” explains Sharah. “Part of the marketing strategy I had been working on for the last year was social media because I feel this is where, in a very competitive market where we all ‘look the same’, social media allows our personality to shine through to connect with business owners so they can see, or rather follow our practice and see what we are interested in and how we work.”
You can read the full post here.