Tomorrow, I’m speaking at a couple of sessions at the Digital Parents Conference in Melbourne. I used to loathe going to conferences, but that’s because I used to hide in the corner, try to find some gems in what the speakers were talking about, and then escape at the first available opportunity.
I now approach conferences very differently – and I love them. In fact, I think that they are one of the most effective ways to network and meet with people who are likely to have an impact on my business.
This inspired this week’s Enterprise post “How attending conferences can build your business”.
Love it or hate it, attending a conference can be the injection you need to boost your business. Sceptics might wonder how you can build your business by sitting in a room with hundreds of strangers, listening to speakers drone on about issues you already know about. But savvy business owners know that conferences can provide unique opportunities to learn, promote your business and establish valuable relationships that can move you forward.
t’s not just conferences within Australia that are useful. I make a point of attended a handful of overseas events each year. With the world becoming increasingly flat, you never know whether your next customer, employee, supplier or advocate could the person in front of you in the buffet queue at the conference dinner.
You can read the full Enterprise article here.