It’s a trend that I’m seeing around the world. The cult of celebrity is spreading to entrepreneurs. When my personal rock idols, Bon Jovi (yes, I am not ashamed of my inner bogan), came to town last year, you could buy VIP seats for thousands of dollars. This gave fans priority seating, backstage passes and, if you paid enough, photos with the band.
And before you ask, no, I didn’t fork out the cash. That picture is from when I was fortunate enough to interview Jon Bon Jovi. (Yes, I’ll confess: dream come true.)
However, this is no longer the realm of rock stars. This inspired my Enterprise post on “How to be a business rock star”.
Move over Mick Jagger. Pass the mantle Jon Bon Jovi. There’s a new breed of rock star in town.
They’re flashy. They hang out with celebrities. They are philanthropists. And they are whizzes at making money or building empires.
Not only that, they’re filling stadiums (okay, small stadiums but the kind that are usually venues for rock concerts). Like Hisense Arena in Melbourne this coming October during a “financial education summit” when entrepreneurial rock stars Sir Richard Branson and Tim Ferriss take the stage to wow an audience who’ve paid anything from $297 for a general admission ticket to $4995 for a dinner with Ferriss plus 20 other people. Yes, you read that correctly, it’s not a typo – $4995.
You can read the full story here.