You all know how big a believer I am in the power of social media to build your own brand and that of your business. But even in this age of emerging technologies, it’s still important to meet people face to face, get to know them, and let them get to know you. It may sound like an anachronistic way to build a network but it works and I think too many people are missing out on the benefits of good old fashioned in-the-flesh networking. This inspired this week’s Enterprise post.
When you’re a small business owner, it’s important to not only build your business brand but your personal brand as well. After all, you may not want to run your coffee shop, boutique, software company, or franchise one day. And if you have a strong personal brand then that’s going to help you in your next venture.
However, if you are a key provider of services – such as a chiropractor, mechanic, lawyer or accountant – then your personal brand is often synonymous with your business. You want to be the “go to” person when people are thinking about getting help with their back pain, car, legal affairs or finances. You want to position yourself as the expert in your field.
So what is your personal brand anyway? I’ve previously written that: “Your personal brand is what people say about you when you’re not around”. It’s essentially what you’re known for.
You can read the full Enterprise article here.