Ten years ago, the term “personal brand” wasn’t even part of our vernacular. But a lot can change in 10 years. As we increasingly continue to live our lives online, our personal brand is even more important. People only need to Google you to find out who you are and what you represent. This inspired my Enterprise post: “How to build your personal brand”, which is also a talk I gave at the Sydney Professional Development Forum this week.
When it comes to building your business, you not only need to shore up your operations and systems, you also need to invest time and energy into building your personal brand. Most entrepreneurs are inextricably linked to their businesses – just think of Richard Branson and Virgin – so your personal brand can be an asset or liability to the success of your business.
This is a topic is spoke about last night at the Sydney Professional Development Forum and it generated a lot of conversation about how you actually do this. Specifically, how do you define your personal brand and then what are the steps you need to take to build it?
What is your personal brand?
Last week, I heard a great definition of your personal brand from Darren Rowse at the Problogger Training Day in Melbourne.
Rowse said: “Your personal brand is what people say about you when you’re not around.”
In other words, it’s what you’re known for. You may sometimes hear these descriptions about people.
- “He is the most organised person in the world. You should see his spreadsheets and filing.”
- “She is a gun in family law.”
- “They’re expensive – but they really good.”
- “She’s so sweet and adorable.”
- “He’s a party animal.”
What do you want to be known for?
Read the full article here.