Valerie Khoo


This is the personal blog of Valerie Khoo – artist, author and podcaster. Valerie is passionate about exploring the worlds of creativity and business. She is co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is a mentor to artists, writers and business owners on how they can turn their passions into thriving professional practices. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’. Valerie is also CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses.

Lara Solomon from Social Rabbit

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  1. Steven Lewis

    Excellent point in particular about blogging to an audience of zero. It takes a critical mass of posts (among other things) to have you start showing up in Google so you can expect your traffic to look like a flat line for months (and that’s assuming you’re blogging at least a few times a week).

    Also, to keep yourself motivated I recommend picking metrics of success so you can celebrate. For instance, you might not be getting a lot of comments but make a note when someone mentions one of your posts to you or, like Lara, you have an offline “win” like a call from a potential client. Or you might go from two or three daily unique visitors to 10. That’s a huge leap in percentage terms and suggests good things are stirring.

    As a podcaster on tech subjects (I can’t remember which one) once said, “I don’t care if only three people are listening to my podcast if those three are Bill Gates, Steve Jobs and Larry Ellison.”

    1. Anonymous

      Great quote! Yes I do think that far too much emphasis can be placed on commenting. One of my favourite fitness blogs hardly receives any comments but I know that it gets talked about and passed on via email all the time!

  2. Hang Le

    sometimes i get social media fatigue and feel overwhelmed by the need to follow and update on so many platforms. Do you think there’s a saturation point?

    1. Anonymous

      I think there is definitely a saturation point. And that point is different for different people. I think you don’t need to use all the different platforms. If you’re feeling overwhelmed, I suggest focusing on the platform most used by your potential market – or the people who you most want to reach.

  3. Tristan Bancks

    Hi Valerie. I love this post. Greg Pincus, an emerging American children’s author, poet and social media mover and shaker has a blog called ‘The Happy Accident’ and that’s what social media activity seems to lead to. . Just by diving in and trying to be useful to people ‘happy accidents’ occur.
    Thanks for sharing this.

    1. Anonymous

      Thanks for the link Tristan. I am actually often amazed by the connections and happy accidents that occur as a result of social media. I confess that I can’t understand people who have the shutters up when it comes to social media – what a missed opportunity!

  4. This week I’m … | Sue White

    […] And yet, here I am blogging about the life of a working freelance writer.  Writer and entrepreneur Valerie Khoo was right.  I am eating humble pie. Although what she doesn’t know is I’m trying to lose a few kilos, so […]

  5. Vivian

    Very useful info here, thanks Valerie. Happy to see that the approach we’ve taken with our blogging seems to be on the right track here at Moush –

    1. Valerie Khoo

      Thanks Vivian. Just checked out your business. What a great idea!