Today, this blog was announced by Smart Company as one of Australia’s 25 Best Business Blogs. I’m honoured and humbled to be in such great company as business bloggers like Trevor Young (The PR Warrior), Steve Sammartino (Startup Blog), Paul Wallbank and Darren Rowse (Problogger).
My personal blog has gone through a number of incarnations over the past few years – not to mention several blogging platforms. And it’s taken me a while to experiment with different editorial angles and mix of topics. But it finally feels right to me.
A blog is the ideal way for you to showcase your passions, expertise and interests. It allows your personality to come through to a legion of readers who may never meet you face to face.
But apart from all that, a blog is also a wonderful foundation for your very own business book. If you’re thinking of writing a business book, I urge you to start a blog first. Why?
1. It’s get you into the discipline of writing. And, trust me, if you want to write a book, the key ingredient is discipline!
2. It becomes a great hub for various topics you’re interested in. Over time, you may find that your blog categories become ideal chapter topics in your book.
3. It helps you hone your writing – and that can only be a good thing.
4. It helps you figure out which topics resonate with your readers – and which fall flat.
Whenever my email newsletter – which summarises my posts each week – is sent out, I invariably get emails from readers about certain posts. That kind of instant feedback is invaluable and helps you keep on top of what’s relevant and important to your community.
If you’re interested in writing a book, check out my half-day seminar “How to write a business book” which I’m holding in Sydney (14 September) and Melbourne (7 October). I’ve written seven non-fiction books and truly believe that business books are going to explode over the next couple of years. If you want to get ahead of the curve, find out more here.