Any business owner worth their salt knows how important it is to not just attract customers the first time but to keep them coming back. It is a critical part of any entrepreneur’s strategy and yet many businesses struggle with how to effectively engage their customers.
The key is to know as much as you can about them – what they like, how often they buy from you, why your products appeal to them, and so on. All those insights lie waiting in the data you have accumulated interacting with them but too often it isn’t as effectively used as it could be.
If you’d like to know how to improve the quality of the data you acquire, and how to manage it and use it for your business’s long term benefit then you should come along to the next Let’s Talk Business event on 29 May 2012 where I will be moderating a panel featuring the following dynamic experts who will discuss how your customer data can drive new business:
William Scully-Power, Managing Director of Datarati, a leader in analysing and using your data effectively for more effective marketing campaigns.
Emma Robinson, Head of Marketing for Google Enterprise, whose duties include oversight of all of the company’s direct and online marketing efforts.
James Thomson, editor of Smart Company, which provides free news and information for the small and medium business market.
When: Tuesday 29 May 2012
Event location: Lower Town Hall, 483 George Street, Sydney (enter via Druitt Street). Click for map
Event time: 6:00 pm to 8:30 pm
Cost: $55 (includes networking drinks and canapés)
I also have 2 tickets to give away to the event on 29 May 2012. All you need to do is email an answer to this question: Why do you want to attend the event?
Send your answer, along with your phone number, to tickets [at] spindriftmedia [dot] com [com] au by 12 noon Friday 25 May 2012.
SPECIAL OFFER: Register for this event and you will be in the draw to win 1 of 10 Regus Businessworld Gold memberships.
I look forward to seeing you at this informative event.