See that pile of business books in the corner? Or the library of business books you’ve managed to accumulate on your Kindle? You tell yourself that you’ll get to them one day … when things slow down … when you recruit a new assistant … when you go on holiday. But that day never comes. And so you end up with a huge pile of unread business books – AND the guilt that comes with wasting your money. And then, if you’re feeling particularly insecure that week, you also feel like a failure that you can’t seem to do something as simple as read a book that could potentially transform your business!
Step away from the ledge. It’s ok. We’ve all been there.
The reality is that a new business books seems to be released every second day – and it’s impossible to keep up with all of them. That’s where you might find Blinkist useful.
What is Blinkist?
Blinkist is a smartphone app (iOS, Android, web) that has thousands of non-fiction business books summarised into 15-minute reads. Many also come with a 15 minute audio in case you’d rather listen to them on your commute.
Why do I find it handy?
Well, apart from assuaging the aforementioned guilt, it’s a great way to discover new books and authors that otherwise wouldn’t get a look into your library.
Does it cost?
The first three days are free. After that you can decide between two different pricing levels – depending on whether you want access to the audio, or if you want to be able to highlight sections and send to your Evernote.
Would I read all books this way?
No way. Some business books are meant to be savoured. And that’s either because:
(a) they are so well written that the experience of reading them is one that shouldn’t be missed (think anything by Michael Lewis or Walter Isaacson)
(b) they are so jam-packed with useful information and helpful stories that a summary just can’t do them justice.
But there are some business books that certainly contain useful ideas that are worth sharing… but they really should be long magazine articles. That’s where Blinkist comes into its own. You get the summary and if that resonates with you, you can buy the book and read the whole thing.
Essentially, Blinkist is an exercise in curation and acts as an alternative to the conversation you have at business networking events and conferences when other people are recommending business books that you may enjoy.
Speaking of curation …
You can also look at the reading lists of high-profile entrepreneurs who have compiled their own Blinkist libraries in case you want to mirror what they’re feeding into their brains.
Are you a fiction lover appalled by this idea?
Calm the farm. It’s ok. Blinkist is for business books, not works of fiction. I’d never read a fiction book this way as the whole point of most works of fiction is to appreciate the writing – to let the story unfold in the way the author intended. It’s a totally different experience.
This is not sponsored. I just like Blinkist.