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This book will change your life

What are Power Stories? What makes them so effective? And why do you need eight of them? Prepare to harness the lost art of storytelling as you transform your brand into an icon and your customers into loyal advocates!

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Podcast: So you want to be a writer

Get your weekly dose of news in the world of writing, publishing and blogging. Join Valerie Khoo and co-host Allison Tait as they give you insider gossip and ideas on how to make it as a successful writer.
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Podcast: So you want to be a Photographer

Get your weekly dose of news in the world of photography, publishing and blogging. Join Valerie Khoo and co-host Gina Milicia as they give you insider gossip and ideas on how to make it as a successful photogrpher.
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3 pillars of communication in your business

When you are running a small business it’s easy to get so caught up in doing the work, stressing about the future, and focusing on keeping your business going that the simple act of communication can fall by the wayside. And if you have competent staff who are getting their job done, it’s can be easy to forget to check in with them. But that’s no way to grow your business. Regular readers will know that I'm currently mentoring Renee Freedman from Guardian Strata as part of Microsoft’s ModernBiz Technology Make-over. As part of this initiative, Guardian Strata is undergoing...
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PHOTO Ep 29: You’ve got male: How to pose men

Every week I co-host the podcast So you want to be a photographer with acclaimed photographer Gina Milicia. When you’re photographing men, it can be easy to fall into the trap of cliched and “done to death” poses. You want to achieve shots that are natural, flattering and have a “wow” factor that make people take notice. In this episode, Gina and Valerie talk about the one pose that you should NEVER use (but which so many men want to do), the “classic go to” poses you can pull out of your arsenal to get a great shot every time, simple styling and...
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WRITER Ep 67 A 50,000-word book written without the letter “e”, your chance to write for the Eat, Pray, Love anthology, Fairfax to bring sub-editing back in-house, the new Problogger podcast and we talk to Writer in Residence Andy Griffiths. And a YouTube channel to pronounce words.

Every week I co-host the podcast So you want to be a writer with fellow journalist and author Allison Tait. In Episode 67 of So you want to be a writer: Ten works of literature that were seriously strenuous to write, Eat, Pray, Love anthology looking for submissions, The Sydney Morning Herald to reverse “dumb idea” and bring subediting back in-house, Darren Rowse launches new Problogger podcast, Writer in Residence Andy Griffiths, a YouTube channel on pronouncing words, and more! You can listen via: iTunes, Stitcher, or find the transcript, show notes and listen via our blog here.
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PHOTO Ep 28: Bok bok bokeh: How to get beautiful blurry backgrounds

Every week I co-host the podcast So you want to be a photographer with acclaimed photographer Gina Milicia. It’s an art to create images that have beautiful blurry backgrounds. Whether you are shooting portraits, still life, lifestyle, corporate images or events, it pays to know how to get just the right blurry background … or bokeh. That’s the technical term. Gina and Valerie discuss exactly what you need to do to achieve beautiful blurry backgrounds regardless of what kind of camera or lens you are using. (And yes, you can even achieve this on your smartphone!). This week’s theme for #ginachallenge is “bokeh”...
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WRITER Ep 66 How to tell if you’re a word nerd, bloggers’ morning routines, new books from EL James and JK Rowling, and we talk to Managing Editor of Penguin Rando House Brandon VanOver.

Every week I co-host the podcast So you want to be a writer with fellow journalist and author Allison Tait. In Episode 66 of So you want to be a writer: The word nerd test, what a blogger’s morning routine looks like, new books from EL James and JK Rowling, the book ‘Modern Australian Usage: A Practical Guide for Writers and Editors’ by Nicholas Hudson, why scheduling will make you a better blogger, interview with Managing Editor of Penguin Random House Brandon VanOver, hacks to make you a Scrivener pro, and more! You can listen via: iTunes, Stitcher, or find the transcript, show notes and listen via...
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PHOTO Ep 27: Great Glass: the best portrait lenses for beginners, enthusiasts and pros.

Every week I co-host the podcast So you want to be a photographer with acclaimed photographer Gina Milicia. So you’ve been using the lens that came with your camera. But if you want to take your photography to the next level, it might be time to invest in some new lenses. With so many options to choose from, how do you know which lens is best for you? Gina and Valerie discuss what’s the best “next lens” for you. They outline a typical “glass journey” for photographers, what kind of lenses suits what purposes, and they give you the lowdown on how to...
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WRITER Ep 65 AWC graduate Belinda Williams published by Momentum; HarperCollins’ new Book Bliss; the 29 Minute Book; the Magna Carta; and Writer in Residence Nicky Pellegrino, author of “One Summer in Venice”.

Every week I co-host the podcast So you want to be a writer with fellow journalist and author Allison Tait. In Episode 65 of So you want to be a writer: Valerie and Allison congratulate AWC graduate Belinda Williams on her latest novel The Pitch published with Momentum, they discuss two new content marketing agencies launched in Australia, HarperCollins’ new Book Bliss, the 29 Minute Book service for those who want to be smart and fast, facts about the Magna Carta, the book Still Writing by Dani Shapiro, free to use images from Unsplash, interview Writer in Residence Nicky Pellegrino, give you the...
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PHOTO Ep 26: Tying the knot: a beginner’s guide to wedding photography

Every week I co-host the podcast So you want to be a photographer with acclaimed photographer Gina Milicia. It’s only a matter of time before one of your friends asks you to be their wedding photographer. Or maybe this is an area you’re actually interested in getting into as a career. Well, weddings are a world unto themselves! And if you want to take great shots at a wedding, you need a clear system and a profound understanding of what’s actually going make the day run smoothly. Unlike any other event, this day is often the culmination of someone’s dream. So...
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WRITER Ep 64 How to write an essay to win a house, whether you need to outline your novel, the trend of co-written books, how to approach celebrities for interviews, the book “Hot for Words” by Marina Orlova and we chat to Writer in Residence Anne Gracie, author of 18 historical romance books.

Every week I co-host the podcast So you want to be a writer with fellow journalist and author Allison Tait. In Episode 64 of So you want to be a writer: Essay writing competitions with real estate prizes, co-written books, 27 interesting facts about words that you probably didn’t need to know, to outline or not to outline your novel, Damian Madden’s weekly “creativity interview”, how to approach celebrities for interviews, the book “Hot for Words”by Marina Orlova, Writer in Residence Anne Gracie, and more! You can listen via: iTunes, Stitcher, or find the transcript, show notes and listen via our blog here.
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WRITER Ep 64 How to write an essay to win a house, whether you need to outline your novel, the trend of co-written books, how to approach celebrities for interviews, the book “Hot for Words” by Marina Orlova and we chat to Writer in Residence Anne Gracie, author of 18 historical romance books.

Every week I co-host the podcast So you want to be a writer with fellow journalist and author Allison Tait. In Episode 64 of So you want to be a writer: Essay writing competitions with real estate prizes, co-written books, 27 interesting facts about words that you probably didn’t need to know, to outline or not to outline your novel, Damian Madden’s weekly “creativity interview”, how to approach celebrities for interviews, the book “Hot for Words”by Marina Orlova, Writer in Residence Anne Gracie, and more! You can listen via: iTunes, Stitcher, or find the transcript, show notes and listen via our blog...
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