Establishing and successfully running a business takes a great deal of effort, and in the early years at least, doesn’t leave a whole lot of time for much else.
But Collis Ta’eed, co-founder (along with his wife Cyan) and CEO of Envato, which is one of the world’s most successful digital marketplaces and creative educational networks, firmly believes it’s important to devote some of that leftover time to learning from other entrepreneurs who have gone before you.
He credits reading these business books as being instrumental, at least in part, in his business success, and we’re delighted he’s chosen to share the three business books that changed his life with us.
Drive: The Surprising Truth About What Motivates Us by Dan Pink
As Envato has grown over the years from a couple of people working from home, to an office stacked with people, I’ve spent a lot of time trying to understand how people work. Before Envato I’d only ever worked in very small businesses. So learning about people stuff has been one of the biggest learning curves I’ve had as an entrepreneur.
I originally came across Dan Pink through an amazing TED talk (are there any other kind?) he had given in 2009. So when one of my team handed me a copy of Drive, my curiosity was already piqued.
Pink’s main thesis is that businesses should pay attention to, and encourage basic motivators for people to succeed at their jobs such as the need to achieve mastery over their roles, to have work that has purpose and to be given as much autonomy as possible. These ideas are intuitive in many ways, but contrary to a lot of conventional thinking.
The book has been very influential for me, particularly as we’ve worked to create a great work culture at Envato. [...]