Are you going down the same path you’ve always travelled on? Are you trying hard to achieve something that just seems to elude you? Have you been putting your nose to the grindstone, only to achieve incremental success?
Remember Einstein once famously said that the definition of insanity is: “doing the same thing over and over again and expecting different results.”
So maybe it’s time to RETHINK.
Rethink your strategy
It’s easy to get stuck in conventional paradigms. We approach marketing in certain ways because “that’s what we’ve always done”. We target a particular type of customer because they’ve traditionally been the kind of people who make up our fan base.
However, this can just be a version of getting stuck in a rut. We cling to what’s been done before because that makes us comfortable. We don’t have to stretch, we don’t have to learn new things. We don’t want to make life tough for ourselves. But, in fact, we could be causing ourselves more harm than good. We could be bashing our heads against a brick wall when we don’t have to.
It’s time to flip the paradigm and find a new approach to solve an old problem. How do you do this? Go outside your industry. Get fresh eyes on the issue that’s been bugging you. What have you got to lose?
Rethink your support
The old adage is true: “If it ain’t broke, don’t fix it.” Which means that you shouldn’t tinker with something in your life or business if there is nothing wrong with it.
But that could also be an excuse for inertia. Aspects of your life or business may not be broken, but they can certainly be improved. And we can often stick with old tools simply because “they still work” when we should be embracing new ones because they’ll actually improve our lives exponentially. Don’t succumb to inertia. Take the plunge and explore the tools and support that can make your life better.
Rethink your goals
This can be very confronting. It’s hard to give up on your goals. Maybe you’ve always wanted to become a champion boxer. Or double the size of your business. Or set the world on fire as an international keynote speaker.
Those goals are fine. But just remember that the goals you aspired to five years ago may not actually be the goals that set you on fire today. You’re not giving up on your goals. You may actually find that those simply aren’t your goals anymore.
Sure, you need to be really honest with yourself to determine whether you are copping out – or simply accepting that your priorities and visions have changed. And that’s okay.
So as we really get stuck into 2016 … take some time out before you go hell for leather into the year – and RETHINK.