Valerie Khoo


This is the personal blog of Valerie Khoo – artist, author and podcaster. Valerie is passionate about exploring the worlds of creativity and business. She is co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is a mentor to artists, writers and business owners on how they can turn their passions into thriving professional practices. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’. Valerie is also CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses.

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  1. Debbish

    Love this post Valerie, though my ideal scenario would almost be the opposite! My previous life was more about money and being financially comfortable, but… now I crave authenticity (and yes, I know I get bonus points for use of a wanky-word!).

    The thing that I took away from ProBlogger was that the ‘why we blog’ thing is more of a spectrum than I’d previously realised. You’ve got the people who make big bucks and who are – often – also high profile (lots of sponsored stuff etc) and then you have those who are less about the money and more about the ‘what value are we adding to people’s lives’ question.

    I’ve seen some bloggers who write utter crap but who are perceived as successful & earn the big bucks, and those whose posts are incredible but receive minimal acclaim (and they don’t seem to mind!),

    It’s an issue I’ve been struggling with since ProBlogger and haven’t yet come to terms with! I really don’t mind / care what others do, but (for me) I’m starting to wonder what it is I want from blogging / writing.

    1. Valerie Khoo

      It’s so true that the blogosphere contains the whole spectrum! Ultimately, a blog will be a hobby or a business – either is perfectly fine as long as you have the right expectations from both I reckon.

  2. Burned by a guru

    Oh Valerie – how true this is. I’ve seen a lot of new business owners (calling themselves entrepreneurs – especially women) slavishly follow the ‘teachings’ of a couple of business ‘gurus’ in Sydney. Unfortunately all that happens is these women waste their time, are given bad advice and are fleeced of as much money usually from seminars as possible. But usually they’re so cultified that they don’t notice. What’s worse, is when you really look behind the curtains of these self proclaimed ‘gurus’ businesses – what you find is a business that’s struggling to stay afloat because the guru is so busy being ‘famous’ that they’ve forgotten they actually run a business – d’oh!

    1. Valerie Khoo

      Yep you’ve got it in one. And often the advice of these gurus only work for their specific business model. They are unable to adapt to advising people with other business models!

  3. Robinoz

    There are many aspects of a role model, not all of which amount to success or money, but how they do things. Their style, their character, and sometimes things they shouldn’t model are all of interest. Having only one role model is perhaps a bit dangerous. Having expectations based on other than facts, as indicated in this article, is dangerous too. Another readable article … thanks.