I’m often amazed at the comments I hear from small business owners who seem more afraid of social media than the plague. When social media was still relatively new, I completely understood this trepidation. But now that it’s simpler and quicker to use than ever before, it’s perplexing that some business owners stick their heads in the sand when it comes to learning about it. It’s not rocket science. This inspired this week’s Enterprise post.
Social media is either too hard, too scary or too ridiculous to waste time on. I hear these sentiments constantly from business owners of all ages. Of course, prolific users of social media probably find these attitudes archaic. But they are real – and more common that you’d expect.
For example, I recently met a business owner who runs a small nutrition practice. He told me that he studied Facebook for six months – researching what it does and how it works – before finally registering for an account. Six months! Seriously, Facebook is not akin to nuclear physics. It doesn’t require this level of study.
Similarly, I recently did a video interview with a business owner, profiling her work and products. At the end of the interview, she told me that she didn’t want it on YouTube. I was perplexed. She was happy for us to film, she saw us set up the cameras. I wondered if I had unwittingly offended her or if she was unhappy with the interview. It turns out that she thought the interview was just fine. “I just don’t want it on YouTube.”
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