I recently read Content Rules by Ann Handley and CC Chapman. I was motivated to read their book after I went to their panel session at South by South West earlier this year. In my Enterprise post this week, I discuss why every business owner has to be a publisher.
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Fancy yourself as the next Rupert Murdoch? Want to be a media mogul? If you're a small business owner, chances are that this is the last thing on your mind. You're already busy running your own enterprise - whether that's dog grooming, legal advice or an online store - and you've got enough on your plate. You don't need to add 'publisher' to your portfolio as well.
However, that's what