Dell’s Michael Buck: Wall Street Journal’s Julia Angwin; Sydney Writers’ Centre’s Valerie Khoo
I recently spoke at the Dell Women’s Entrepreneur Network conference in Rio de Janeiro on the panel “Taking social media to social commerce”. Here is my post on what I think is going to characterise the next stage when social networks move beyond “connecting” and into “transacting”.
Just when you thought that you were getting a handle on how to use social media in your business, it’s time to get ready for the next step – social commerce.
Before you tune out and think “I’ll never sell my products on Facebook,” it’s vital to remember that social commerce is a lot more than making transactions on social networks.
In fact, your business – whether you know it or not – may already be engaged in the fundamentals of social commerce.So what is social commerce?