Andrew Ganesan, lambada.com.au
I love the idea of bespoke accessories and fashion. And now there is an increasing number of businesses that let you design your own bag/shoes/clothes online. I’ve often wondered how in the world these businesses are able to create effective systems to ensure that customers get the product they are expecting. With this interest piqued, I interviewed two entrepreneurs who have created online stores supplying custom-made bags and suits in this week’s Enterprise post.
In the past, it would cost a small fortune to design your very own unique handbag, or get suits tailor-made to your measurements. Even you if managed to find a cheap tailor while on holidays in Thailand, you could only buy your custom-made goodies on your annual beach vacation.
However, smart entrepreneurs are cashing in on the fact that some people are keen to sport bespoke garments and accessories. Andrew Ganesan, 27, is banking on this trend and is taking bespoke design to the masses.
His family has run a leather bag manufacturing company for 25 years and his mother used to save leather offcuts and turn them into her own handbag creations. As her friends requested bespoke bags for themselves, Lambada was born, a business that focused on customised bags. That was 22 years ago.
However, creating custom-designed bags for individuals is a labour intensive activity. So, six months ago, Ganesan revolutionised the way the business operates by taking it online. Now, customers design their bag – picking colours, leathers and designs – all online. And he has developed a business that can scale as demand increases.
You can read the rest of the article here.