Valerie Khoo


This is the personal blog of Valerie Khoo – artist, author and podcaster. Valerie is passionate about exploring the worlds of creativity and business. She is co-host of the popular podcasts ‘So you want to be a writer’ and ‘So you want to be a photographer’. Valerie is a mentor to artists, writers and business owners on how they can turn their passions into thriving professional practices. She is author of ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business’. Valerie is also CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses.

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  1. Tony Hollingsworth

    Good stuff Valerie – I love the idea of guest posts on others blogs having done them myself. It’s a great way to build credibility for yourself whilst being of service to the community you are trying to reach. Do you or does anyone maintain a list of bloggers divided by category/influence?

  2. Jane Mills

    I noticed that a group of Bloggers have recently enjoyed a holiday in the Whitsundays. I was wondering what you think about that.

    The Blogger is obviously paid (not sure of detail but guessing free accommodation) to visit somewhere. Is their opinion/wom opinion compromised? Or the fact that they are posting blogs/photos/tweets singing the praise of the company worthwhile regardless of bias?

    1. valeriekhoo

      Oh Jane! I could talk for HOURS on this exact topic that a response here wouldn’t do it justice. In fact, this might have to be a future blog post. But here are my dot points:
      * Yes, they would have been paid in terms of accomm etc (like a travel journo would have been)
      * Some *might* have been paid in addition to this (this would only have been if they have a massive reach)
      * I think it’s important they declare they are being taken on the trip. eg “I went to the Whitsundays courtesy of [insert who paid for them eg tourism board]”
      * They need to maintain their integrity if they want to sustain their readers. This boils down to … well, integrity … but also their skill as a writer. eg Travel writers get paid trips ALL the time but they manage to keep the respect of their readership.

      1. Sarah McKay

        Glad you’ve addressed this…. I’ve been watching the comments from the bloggers who went on the trip…and other sites talking about the bloggers who were in QLD! It is an interesting time for blogging in Australia at the moment!!

      2. Jane Mills

        Sorry Valerie, just saw this reply!
        I don’t really see the comparison with Blogger and travel jouralists. I think most people view Travel Journalists as being professional – employed by ‘someone’ to give an informed image.
        Whilst Bloggers may be the new journalists I always thought the beauty of a Blog post was the uninhibited nature of the content – beholden to no one, speaking to their audience as a friend.

        Even if you declare your ‘gift’ I find the praise far less credible.
        Especially for such a valued prize, I mean they aren’t reviewing cat food here.

        But, yes please write a Blog post on your opinion.
        It is a really interesting subject.