L–R: Networx Brisbane MC Cat Matson; and my fellow panellists Natalie Birt, yours truly and my co-founder in SocialCallout.com Michelle Palmer (© James Sybille, Square-I.co Photography http://square-i.co/
Last week, I was on a panel at a Networx Brisbane on “The Changing Face of PR: The Rise and Rise of Blogger Relations”. I’ve been heavily immersed in the blogosphere for years now and it’s been fascinating seeing this industry evolve, particularly over the past couple of years.
The reality is that it’s evolving very quickly and some bloggers are becoming powerful media channels in their own right. Some are only at the start of this journey, while others have created businesses for themselves out of their blog. So it wasn’t surprising that the organiser of the event, Iceberg Events, had to turn people away as the function booked out!
We also filmed this video on the tips you should consider when working with bloggers:
The video was prepared by Ride Free Media